Marketing Communications and Public Relations Manager

ABOUT AUSTIN REGIONAL CLINIC

Austin Regional Clinic has been voted a top Central Texas employer by our employees for over 15 years! We are one of central Texas’ largest professional medical groups with 35 locations and we are continuing to grow. We offer the following benefits to eligible team members: Medical, Dental, Vision, Flexible Spending Accounts, PTO, 401(k), EAP, Life Insurance, Long Term Disability, Tuition Reimbursement, Child Care Assistance, Health & Fitness, Sick Child Care Assistance, Development and more. For additional information visit https://www.austinregionalclinic.com/careers/

PURPOSE:

Manages internal and external communications, including writing and reviewing news articles, letters, and organic social media posts. Coordinates media requests, pitches stories, and collaborates with the company partners on interviews and event coverage. Writes and sends news releases about physicians, service lines, and other news of the organization. Develops relationships with local and national media outlets and writers. Manages community relations by coordinating and executing community events. Carries out all duties while maintaining compliance and confidentiality and promoting the mission and philosophy of the organization.

ESSENTIAL FUNCTIONS:

• Contributes to development of the marketing budget and monitors project costs against budget constraints.
• Manages, trains, coaches, develops, and supervises team members.
• Conducts performance reviews and provides feedback to support professional growth.
• Manages relationships with freelancers, vendors, and media agencies.
• Assists in contract negotiations for vendor services and company sponsorships.

• Writes or provides final review on all internal and external news articles, letters, and organic social media posts to ensure messaging aligns with organizational goals.
• Maintains brand consistency across all communications by updating and following the Brand Style Guide and Content Style Guide for each individual brand represented.

• Responds to media requests and coordinates interviews.
• Pitches newsworthy stories to media outlets, including digital, broadcast, radio, and print.
• Tracks Public Relations efforts and reports on key performance indicators.

• Establishes and maintains relationships with community organizations.
• Organizes and coordinates community events and company-sponsored events.
• Works closely with the executive team, other marketing leadership, medical leadership and cross-functional teams to develop Public Relations strategies and ensure smooth communication across departments.
• Ensures that the organization’s communications are consistent, professional, and aligned with both internal goals and public-facing strategies.
• Adheres to all company policies, including but not limited to, OSHA, HIPAA, compliance and Code of Conduct.
• Regular and dependable attendance.
• Follows the core competencies set forth by the Company, which are available for review on ARC SharePoint.

OTHER DUTIES AND RESPONSIBILITIES:

• Attends community and sponsored events to represent the organization and ensure proper media coverage.
• Participates in leadership development classes and attends industry conferences as needed.
• Updates and manages the organization’s digital and paper communication files.
• Performs other duties as assigned.

QUALIFICATIONS:

Education and Experience

Required:

• Bachelor’s degree in marketing, Communications, or other related degree. Five (5) or more years of experience in Public Relations, communications, or marketing roles, with demonstrated success in media relations, social media management, and content development including pitching stories and coordinating interviews. Two (2) or more years supervisor experience.

Preferred:

• Healthcare or service-based industry experience.

Knowledge, Skills, and Abilities:

• Excellent verbal and written communication skills.
• Ability to manage multiple projects and priorities with attention to detail.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, and website content management systems.
• Excellent problem-solving, and team collaboration skills.
• Ability to plan, coordinate, and execute multiple communications and PR projects on time and within scope.
• Strong data analysis skills to track and measure key performance indicators for all communication efforts and identify trends for optimization.
• Ability to develop presentations and present concepts to cross-functional teams within the organization.
• Knowledge of HIPAA regulations and compliance standards in communication.
• Ability to represent the company professionally in public forums and media interviews.

Work schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m.