Director of Sales and Marketing-FT

GENERAL SUMMARY

Under the direction of the Vice President, Sales and Marketing , this position is responsible for generating and managing leads through the sales pipeline and guiding them through the transition of moving into their new home; through the use of strategic traditional and non-traditional marketing plans that ensure monthly objectives for resident move-ins and net gains are met while maintaining optimal occupancy rates.

ESSENTIAL FUNCTIONS

The job duties listed are essential functions of the position. However, other duties may be assigned, and may also be considered essential functions of the position.

1. Selects, assigns and directs work to, trains, develops, evaluates, and provides feedback and coaching for assigned sales and marketing personnel

2. Executes all aspects of Community residential living occupancy development, including oversight of the annual marketing plan, including but not limited to sales, marketing, referral and advertising objectives and strategies,

3. Manages execution of marketing plan at the local level to ensure events, advertising, promotional and public relations and community relations opportunities are activated.

4. Create, plan and implement internal and external events (with local sales and marketing staff and outside organizations) designed to bring in prospective residents, current leads and key influencers. Some of these include internal and external seminars and speakers, themed events, family nights etc., through coordination with other Community departments and key staff members to successfully execute on and off-site marketing events.

5. Responsible for the professional handling of all incoming inquiries. Manages the sales process through first inquiry to receipt of deposit to move-in in relation to the representation, negotiation and promotion of the Community to that individual.

6. Works with the prospective resident, family members, and key influencers (physician, attorney, trust officer, etc., as appropriate) both to generate leads and to facilitate a timely and beneficial commitment to the Community. This includes frequent personal contact with the prospective resident including but not limited to telephone calls, home or office visits, events, seminars, and tours as appropriate.

7. Interacts with all appropriate disciplines, assuring that units are properly prepared for move-in and communicates any special needs of the incoming resident to the appropriate personnel and works closely with Environmental Services and Maintenance on accommodation requirements needing to be prepared for new residents.

8. Prepares and maintains accurate and timely records, analysis and studies as required including an annual marketing plan.

9. Maintain accommodation inventory and tracks accommodation occupancy and fee changes in accordance with the community budget/strategic plan.

10. Maintains up to date knowledge regarding relevant operational, competitive, and other company information, in order to respond effectively to inquiries from contacts and convey community message.

11. Determines metrics to measure the marketing effectiveness and ROI.

12. Performs all other related duties as assigned.

QUALIFICATIONS

EDUCATION

Required/Preferred

Education Level

Major/Area of Study

And/Or

Preferred

Bachelor’s degree (B.A.)

Public Relations or Marketing

EXPERIENCE

Required/Preferred

Minimum Experience

Details

Required

5 years

Sales in a senior living, senior housing, hospitality, geriatric experience or other related healthcare environment

Required

3 years

experience with CRM systems and metrics

JOB SPECIFIC KNOWLEDGE, SKILLS and ABILITIES

·

· Communication/Interpersonal: