What are the responsibilities and job description for the Marketing Manager position at Covid Audio and Video Inc.?
Job Overview
We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing innovative marketing strategies that enhance our brand presence and drive engagement across various platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of the market landscape to effectively promote our products and services in the E-commerce sector.
About Covid Audio Video:
Covid Audio Video has been manufacturing innovative audio-visual connectivity solutions for almost 40 years. Markets that rely on Covid products include education, medical, corporate, government, and houses of worship. A variety of Covid products can be found in courtrooms, auditoriums, lecture halls, board rooms, patient rooms, and many high-profile government installations throughout the country.
Responsibilities
- Develop and implement comprehensive marketing strategies and campaigns across digital and traditional channels.
- Manage social media accounts, schedule posts, and monitor engagement metrics
- Manage email marketing campaigns and related communications
- Manage website content in coordination with product and sales teams
- Oversee branding, messaging, and positioning efforts across all platforms and materials.
- Lead digital marketing initiatives including SEO/SEM, email campaigns, social media, paid advertising, and website optimization.
- Collaborate with sales, product, and executive teams to align marketing activities with business objectives.
- Plan and manage budgets for marketing campaigns, events, and promotional activities.
- Measure and report on the performance of marketing initiatives, using KPIs and data analytics to guide future strategies.
- Coordinate content creation efforts including blogs, press releases, case studies, videos, and marketing collateral.
- Manage relationships with external agencies, designers, and vendors as needed.
Qualifications
- Proven experience in a marketing management role or similar capacity focusing on B to B sales.
- Expert in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
- Strong proficiency in WordPress for website management and updates.
- A creative background in a variety of design realms including print, digital, website content, branding and social media.
- Knowledge of product management principles within a marketing context.
- Proficient in analytics tools to measure campaign success and inform decision-making.
- Exceptional copywriting skills with the ability to create persuasive content tailored to target audiences.
- Understanding of E-commerce trends and advertising best practices.
- Excellent communication skills, both verbal and written, with strong attention to detail.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- B2B: 3 years (Required)
- Adobe Creative Suite: 3 years (Required)
Work Location: In person
Salary : $65,000 - $75,000
