Senior Media Strategist (CoxNext) Job at Cox Communications, Inc. in Atlanta

Company

Cox Enterprises

Job Family Group

Sales Operations Group

Job Profile

Sales Operations Analyst II

Management Level

Individual Contributor

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Work Shift

Compensation

Compensation includes a base salary of $64,200.00 - $96,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

The CoxNext Senior Media Strategist will serve as a lead for Google paid search / SEM platforms to drive media strategies. This person will run point for strategic pre-sales planning, campaign architecture, onboarding and post campaign insights with a focus on our top clients. The position will be the main point of contact for specific platforms for the sales team which includes vendor and sales collaboration. The role provides guidance to 1-2 media strategists and will provide platform training and updates in the advanced digital marketing landscape to both the media strategy and sales teams.

What You'll Do :

• Develop SEM / PPC media campaign strategies to align with client KPIs.
• Design data points for new business prospecting initiatives and proposal development.
• Craft media strategies for client specific cross channel marketing in partnership with sales.
• Conduct keyword, audience demographic, and competitor research.
• Manage and perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
• Assign campaigns to media strategy team members based on client KPIs
• Ensure campaign architecture aligns with client campaign goals.
• Exhibit a solid understanding of key client information including general business strategy, industry topics, products and services offered, key customers and competitors in the marketplace.
• Establish projections and estimates based on varying budgets, scenarios or goals - for both existing clients and potential clients
• Onboard campaigns and follow QA process.
• Formulate campaign strategies, researching keywords & potential marketing channels, analyzing competitors, and testing.
• Ongoing account optimization, including structure and targeting improvements (geo, targeting, dayparting, and URL).
• Analyze and use data to A / B test and make informed decisions across all dimensions.
• Develop and create quarterly business reviews which outline performance, insights from testing, and key strategic opportunities. Communicate performance results and strategy recommendations to the sales & secure buy-in from decision makers.
• Utilize analytics tools to develop insights and action items intended to improve performance and meet client KPIs.
• Acts as a media strategist back up to other digital platforms.
• Maintain certifications relevant to line of business.
• Day to day platform point of contact for vendor, finance and sales collaboration
• Acts as a subject matter expert on campaign best practices and industry updates.
• Develop and present platform training for internal teams.
• Acts as a gatekeeper in identifying red flags and recommending proactive solutions to mitigate risk. Resolve platform and campaign issues proactively and expediently; work cross departmentally for issue resolution when needed.
• Attend internal sales and client calls as needed.
• Perform all other duties as assigned or directed.

What's In It For You?

As a dynamite Sr. Media Strategist, you deserve success in your life as well, and at Cox, we define "success" as being a part of a company that gives you lots of opportunities and options.

Cox gives you flexible paid time off and provides access to a lifestyle coach, adoption assistance, pet insurance, employee discounts, tuition reimbursement, and more.

Check out all our benefits

Who You Are :

Minimum Qualifications :

Preferred Qualifications

Come join the Cox family of businesses and make your mark today!

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

About Us

As our primary divisions Cox Automotive and Cox Communications drive new waves of innovation, Cox Enterprises is entering spaces like cleantech, healthcare, esports and more. We're a family business guided by a legacy of bold innovation that's driven by those who want to make their mark. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation / wellness days, and / or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants / employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

Salary : $64,200 - $96,400