Director of Radio Traffic

Position Overview

Do you have a proven success record in creating best practices, leading, and developing a traffic team? Do you have a passion for helping local and national business reach their target customers right where they are? Then this is the job for you!

Cox Media Group “CMG” has an exciting opportunity for a best-in-class Director of Radio Traffic. We are looking for a dynamic leader who will be responsible for standardizing operations across markets for Sales and Traffic. Increasing revenue and keeping errors to a minimum by defining standard processes, understanding, and setting up/maintaining database configurations such as Inventory Codes, property settings, sales codes, and security settings for optimal performance and use.

This role will supervise Regional Traffic Managers at multiple CMG locations.

Essential Duties and Responsibilities

Process Improvements:

• Defines workflow communication processes for order errors, oversell, inventory management, late orders, changing materials, preempts, makegoods, etc.
• Liaison between stations, corporate office to build relationships and resolve issues.
• Works with corporate sales operations team on divisional initiatives and workflow.
• Monitors changes and resolves Traffic discrepancies.
• Partners with the Sales department to insure current and updated inventory availability, sellout information and placement of bonus spots.
• Assists sales management with internal pricing and inventory communication with both local and national sales offices.
• Interacts with programming, account executives and sales management to ensure seamless flow of schedules and revisions. Assists sales team with AR and traffic system inquiries.
• Works closely with Finance on cash in advance accounts and credit restricted accounts.
• Standardize formats, inventory codes, advertisers/agencies profiles, sales codes, format codes, priority use, etc. so that those items are uniform across all stations and logs to maximize operational efficiencies and minimize errors.
• Customizes the database/system properties for optimal performance and efficiencies.
• Standardizes the day-to-day business processes related to the exchange of information between traffic and each station. This includes processing orders, managing spots, setting deadlines, log changes, finalizing and reconciling logs etc.

Essential Duties and Responsibilities (continued)

Training for Staff:

• Trains log editors and creates a comprehensive checklist for daily duties and the best way to use the software in doing that task to be efficient and effective to include WO Traffic tools.
• Works with staff to find the best workflows and processes for spot placement, log massaging, and barters.
• Maintains daily staff schedules, and vacation grids, along with ensuring back-up coverage is available for sick, vacation, etc.
• Monitors Key Performance Indicators that relate back to Traffic should be reviewed and workflows changed to reduce the most common errors.
• Creates Monthly Inventory Management Performance and reviewed with log editors and sales managers to increase revenue by reviewing spot placements.
• Assists staff with solving problems and troubleshooting issues with WO Support assistance.
• Be available after-hours and on weekends in case of on-air emergencies.
• Resolves problems among Traffic Staff, Sales, Continuity, Programming, Accounting.

WideOrbit Traffic and Station Information:

• Maintains a complete understanding of the WideOrbit software system including reviewing release notes and implementing new features.
• Interacts with engineering and broadcast operations for any "On-Air" malfunctions that may arise.
• Works closely with station programmers to ensure hourly clocks are accurate and up to date on the program logs.
• Maintains inventory codes, sales codes, selling elements, placer, and property settings relating to traffic and sales.
• Assists with the analysis of implementing or purchasing new features, implementing new workflows, bridging the gap in understanding between the user and the executive team.
• Establishes a cross-functional, multi-station advisory team to test and review new features and ideas.

Minimum Qualifications

• Bachelor’s degree in marketing, management, communications, or related field.
• 5-8 years of Traffic Management experience.
• In-depth knowledge of broadcast traffic to effectively manage the scheduling, placement, and delivery of advertisements across various media platforms.
• Strong attention to detail and organizational skills to ensure accurate and timely implementation of traffic schedules, while maintaining compliance with industry regulations.
• Excellent problem-solving abilities to resolve any issues related to ad placements, discrepancies, or conflicts, ensuring smooth operations and client satisfaction.
• Effective communication and people skills to collaborate with internal teams, clients, and media vendors, providing clear instructions and resolving any conflicts or discrepancies in a professional manner.
• Project Management, Planning and/ or Buying capacity.
• Advanced experience working with Microsoft Outlook (creating and organizing folders, answering, and/or managing 500 emails per day), Microsoft SharePoint and WideOrbit Traffic.

Preferred Qualifications

• Advertising/ Media Agency Experience
• Supervise Regional Traffic Managers at multiple CMG locations, including training, scheduling, and performance evaluations.
• Proven experience participating in or leading inventory optimization discussions and committees.