What are the responsibilities and job description for the Associate Integrated Marketing Manager position at CPA.com (CPA2biz.com)?
Summary
CPA.com, a leading developer and distributor of technology solutions for the CPA profession, is seeking an associate integrated marketing manager who is looking to apply their skillset and grow with a dynamic and fast-growing organization. The associate integrated marketing manager will support in the execution of integrated marketing plans that drive customer awareness and demand for specific CPA.com product portfolios . This person will execute marketing activities including email campaigns, web site copy, search and social media, direct sales activities, tradeshows, reporting, event presentation management and cross organizational planning.
Duties and Responsibilities include the following. Other duties may be assigned.
- Assists in the execution of targeted and integrated marketing plans that drive customer awareness, retention and acquisition strategies for specific CPA.com product portfolios under audit and assurance.
- Leverages marketing channels including email, search engine optimization, social media, advertising, tradeshows, webinars/seminars, conferences/events, and web exposure to execute campaigns that drive customer interest and demand for products.
- Drafts compelling copy for content marketing that includes emails, blogs, social media posts, web pages, FAQs, tip sheets, and other enablement tools.
- Supports project management needs, including collaborating with internal and external partners and agencies to set and meet deadlines.
- Develops timely marketing reports and provides insights on analytics to help optimize marketing activities
- Maintains and updates marketing calendars and folders.
- Drives targeted campaigns utilizing automation and CRM tools, segmenting audience based on profile criteria and/or activities and behavior
- Collaborates with senior marketing management on other tactics as needed, meeting project requirements and deadlines
- Ongoing and active review of performance to optimize campaigns and efforts based on KPIs
- Develops and execute testing strategies, measuring and monitoring performance, and recommending new offers, creative, or tactics to boost performance.
- Monitors, tracks and reports on ad placements.
- Provides support with business review data and PowerPoint decks.
- Coordinates, supports and builds promotional campaigns for webinars, including post-event campaigns.
- Performs other essential duties as required.
Key Job Qualifications:
- Bachelor's degree with relevant major.
- 2-4 years of B2B marketing experience. Bonus if experience is in accounting profession or technology company.
- Experience implementing integrated marketing plans and campaigns that have met or exceeded goals.
- Strong verbal, written, visual/presentation and communication skills. Ability to create compelling communications content including emails, website copy, blogs, videos, social content, talking points and more.
- Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emergent challenges or opportunities.
- Ability to work independently to accomplish agreed upon objectives and to evaluate results.
- Knowledge of marketing and social media best practices
- Proficiency in marketing automation platforms, CRM solutions, email marketing, social media, and SEO/SEM campaigns (required).
- Strong analytical skills including the ability to recognize patterns and opportunities through data.
- Experience with Pardot and Salesforce a plus.
- Experience with A/B testing a plus.
- Strong attention to detail.
About CPA.com
At CPA.com, we empower CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations. We develop the solutions ourselves or in partnership with leading technology providers such as Paychex.com, Caseware, Blue J BILL, Jirav and Vertex, among many others.
We’ve established ourselves as thought leaders on emerging technologies and as a trusted business advisor to accounting and finance professionals in the United States, with a growing global focus. Our team works every day to transform accounting practice areas, deliver cutting-edge technology solutions and advance the technology ecosystem for the profession.
What’s life like at CPA.com? Our team members would describe it as innovative, fast-paced, and flexible. We’re engaged—we get involved. We’re accountable—we stand behind our work. We’re collaborative—we thrive on teamwork. We’re authentic—we’re true to who we are. And we’re innovative-we look to what’s next.
