What are the responsibilities and job description for the Senior Marketing Data Analyst position at CPC Marketing?
Key Responsibilities
- Data Analysis & Insights:
- Lead the analysis of complex marketing datasets to uncover trends, generate actionable insights, and guide data-informed decision-making to optimize campaigns and improve ROAS.
- Strategic Contributions:
- Provide thought leadership on analytics best practices, industry trends, and innovative approaches to problem-solving. Use advanced analytical thinking to tackle ambiguous problems, synthesize complex information, and provide clear, strategic guidance for decision-making.
- Reporting & Visualization:
- Develop and maintain interactive dashboards and reports using Tableau, ensuring clarity and accuracy in visualized data.
- A/B Testing Expertise: Design, execute, and analyze A/B tests to evaluate marketing strategies. Provide clear, actionable recommendations based on test results.
- Performance Measurement:
- Design and implement KPIs for marketing initiatives, tracking the effectiveness of campaigns across various channels.
- Collaboration: Partner with marketing, product, and data teams to track performance metrics and ensure data alignment across projects.
- Data Integrity:
- Ensure data accuracy, consistency, and reliability by implementing rigorous QA processes and working closely with engineering as needed.
- Experience:
- 5 years in marketing analytics or a related role.
- Experience in A/B testing and campaign performance analysis.
- Technical Skills:
- Proficiency in Tableau or similar BI tools for data visualization.
- Strong analytical skills with expertise in interpreting marketing performance metrics.
- Intermediate SQL proficiency
- Analytical Skills:
- Deep understanding of marketing performance metrics and analytics methodologies.
- Strong problem-solving skills and the ability to interpret complex datasets.
- Soft Skills:
- Excellent communication and presentation skills to simplify complex data for non-technical stakeholders.
- Strong organizational and time management abilities.
- Collaborative mindset to work effectively across teams.