What are the responsibilities and job description for the Marketing Channel Coordinator position at CPI Security?
CPI Security, a leader in the security and automation solutions industry, is looking for a New Construction and Commercial Marketing Channel Coordinator based in Charlotte, North Carolina.
This is more than "just a job" - it's your chance for a fulfilling and purpose-driven career. You will be responsible for connecting our products to customers' needs and driving demand via direct marketing and sales activity, as well as the creation of product positioning, its evolution into product messaging and ensuring that marketing activities are consistent with the customer value proposition. You will play a leading role in our mission to protect our customers and what matters most to them.
Company Summary :
Headquartered in Charlotte, North Carolina, CPI Security was founded in 1991 on an entrepreneurial spirit and a passion for helping and protecting others. What started as a company of 10 employees and 300 customers has grown into one of the nation's top 10 largest security providers with over 750 employees. Over the years, CPI has received many awards for excellence, such as twice-awarded SDM Dealer of the Year, Central Station of the Year, and the Marvel Award. The company leads the industry in alarm response times, is consistently ranked in the top 10 of electronic security businesses and is widely known as North Carolina and South Carolina's Top 25 Best Places to Work.
What You'll Do : Coordinate all marketing communications and materials for the new construction and commercial channels working with creative team and business partnersDevelop Insights and analysis to understand market demographics, identify opportunities and create plans to drive awareness, consideration and purchase from new construction homeowners and commercial businessesPartner with new construction and commercial sales leadership in developing and managing sales and support materials to assist in articulating our customer value proposition across both consumer and business segmentsCommunicate performance and marketing feedback coming to / from builders and new construction sales partnersAide in the coordination, development, and promotion of content marketing as it relates to product features, benefits, and differentiation for the new construction and commercial channelCreate and deliver presentations to support the assigned sales channelsDevelop product launch plans including orchestration of content development for focused on the key selling features and consumer / trends tailored for internal and external purposesProvide overall knowledge to marketing team for new construction and commercial sales department to help direct sales and growth opportunities, leveraging data analysis from new, current and former customers.Provide timely insights via the analysis of consumer, category, competitive and in-house dataWhat We're Looking For :
Bachelor's degree or higher in related field preferredProficiency in Microsoft Outlook, Word, PowerPoint, Excel3-5 years of marketing experience, specifically managing campaigns and content creationResponsible for content development including website content, digital marketing, email marketing and channel marketing materials supportSuperior written and verbal communication skillsKnowledge of the internet, Digital Marketing and Social MediaProject coordination and multi-tasking with changing prioritiesProven experience in analytics and KPI-driven decision-makingAbility to think both strategically and tacticallyStrong understanding of the retail environment, including e-commerceStrong financial and analytical skillsWhat We Offer :
Aggressive pay and the opportunity to work for an iconic brandGreat medical, dental, vision, short- & long-term disability and life insurance optionsCompany paid holidays, floating holiday, and paid time off (PTO)401(k) plan with competitive company matchEligible for free monitored security system after 90 daysEducation assistance - we encourage and support our employees who want to improve their skills and further their educationEngaging and fun company culture that's made up of a diverse group of peopleVolunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.An on-site caf, coffee / smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staffBirthday and Work Anniversary Rewards
