What are the responsibilities and job description for the VP of Marketing position at CPM Federal Credit Union?
Description
VP of Marketing (Primarily Remote)
Are you a strategic marketing leader ready to make an impact in the credit union industry? Join CPM Federal Credit Union as a VP of Marketing and drive innovative marketing initiatives that fuel growth, deepen community relationships, and promote our mission to empower financial well-being.
This position is primarily remote with occasional in-office needs and is eligible for candidates located in: AL, FL, GA, KS, MI, NC, OK, SC, TN, TX, or VA.
Full-time Schedule Required.
Position Highlights:
Strategic Impact: Lead high-level marketing initiatives that drive growth, brand awareness, and product adoption across our communities.
Technology & Tools: Leverage cutting-edge digital platforms, automation, analytics, and social media tools to bring campaigns to life.
Award-Winning Culture: CPM Federal Credit Union has been named a Best Place to Work for 2022, 2023, and 2024—and “Best Credit Union to Work For” in 2024!
Leadership Opportunity: Mentor and guide a high-performing marketing team, fostering innovation and professional development.
CPM Perks: Enjoy employee discounts, 401(k) match, educational assistance, wellness programs, and opportunities for professional growth.
What You’ll Do
VP of Marketing (Primarily Remote)
Are you a strategic marketing leader ready to make an impact in the credit union industry? Join CPM Federal Credit Union as a VP of Marketing and drive innovative marketing initiatives that fuel growth, deepen community relationships, and promote our mission to empower financial well-being.
This position is primarily remote with occasional in-office needs and is eligible for candidates located in: AL, FL, GA, KS, MI, NC, OK, SC, TN, TX, or VA.
Full-time Schedule Required.
Position Highlights:
Strategic Impact: Lead high-level marketing initiatives that drive growth, brand awareness, and product adoption across our communities.
Technology & Tools: Leverage cutting-edge digital platforms, automation, analytics, and social media tools to bring campaigns to life.
Award-Winning Culture: CPM Federal Credit Union has been named a Best Place to Work for 2022, 2023, and 2024—and “Best Credit Union to Work For” in 2024!
Leadership Opportunity: Mentor and guide a high-performing marketing team, fostering innovation and professional development.
CPM Perks: Enjoy employee discounts, 401(k) match, educational assistance, wellness programs, and opportunities for professional growth.
What You’ll Do
- Develop and execute strategic marketing plans aligned with business goals.
- Oversee digital marketing, content strategy, social media, and marketing automation.
- Ensure compliance with advertising and regulatory standards.
- Collaborate with business units to support product growth and outreach efforts.
- Analyze and report on campaign performance to guide decisions and drive results.
- Lead community engagement and partnership development initiatives.
- Manage third-party vendors, marketing budgets, and team performance.
- Marketing Expertise: Minimum of 3 years in marketing, public relations, or advertising, with at least 2 years in management.
- Credit Union Experience: At least 2 years working within the credit union industry.
- Strategic Thinking: Proven ability to build and implement marketing strategies that achieve measurable results.
- Digital Savvy: Strong understanding of digital tools, social media, and marketing analytics.
- Compliance Knowledge: Familiarity with advertising regulations in the financial industry.
- Leadership: Experience mentoring teams and managing projects in a fast-paced environment.
- Analytical Mindset: Ability to use data to inform strategy and improve outcomes.