What are the responsibilities and job description for the SMS Specialist position at CPS Insurance Services?
Responsibilities :
Develop and execute SMS marketing campaigns across various channels (e.g. promotional campaigns customer service alerts appointment reminders).
Create compelling and concise SMS messages that resonate with target audiences and drive desired actions (e.g. website visits lead generation customer engagement).
Manage SMS campaign budgets and track key performance indicators (KPIs) such as open rates clickthrough rates conversion rates and ROI.
Analyze campaign performance data to identify areas for improvement and optimize campaign effectiveness.
Ensure compliance with all relevant SMS marketing regulations (e.g. TCPA CANSPAM) and industry best practices.
Maintain accurate records of all SMS campaigns and their performance.
Collaborate with marketing sales and customer service teams to align SMS campaigns with overall business objectives.
Stay abreast of emerging SMS marketing trends and technologies.
Qualifications :
Bachelors degree in Marketing Communications or a related field preferred.
2 years of experience in SMS marketing digital marketing or a related field.
Proven ability to write compelling and concise SMS messages.
Strong analytical and data analysis skills with the ability to interpret campaign performance data.
Experience with SMS marketing platforms and tools (e.g. Twilio Nexmo etc.).
Excellent organizational and timemanagement skills with the ability to prioritize tasks effectively.
Strong attention to detail and accuracy.
Excellent written and verbal communication skills.
US Citizenship or Green Card Holder required.
Preferred Qualifications :
Experience with CRM platforms (e.g. Salesforce HubSpot).
Experience with A / B testing and campaign optimization.
Knowledge of marketing automation platforms.
Experience with data analysis tools (e.g. Google Analytics Tableau).
Benefits :
CPS Insurance Services Inc. offers a competitive compensation and benefits package which may include :
Medical dental and vision insurance
Life insurance and disability insurance
Paid time off (PTO)
401(k) plan with employer matching
Flexible work arrangements
Professional development opportunities
Key Skills
Sales Experience,Crane,Customer Service,Communication skills,Heavy Equipment Operation,Microsoft Word,Case Management,OSHA,Team Management,Catheterization,Microsoft Outlook Calendar,EHS
Employment Type : Full Time
Vacancy : 1
About Company : CPS Insurance Services
