What are the responsibilities and job description for the B2B Marketing Strategist position at Cramer?
Cramer Krasselt is a brand experience and content marketing agency that delivers innovative solutions for B2B, fortune 1000 companies. Our agency has a proven track record of driving pipeline growth and revenue through multi-channel demand gen campaigns.
About the Role:
The Director of Marketing reports directly to the CEO and is responsible for developing and leading the demand generation strategy to drive pipeline growth, customer acquisition, and revenue. This role requires collaboration with new business and strategy teams to ensure a scalable, cohesive, and data-driven approach to demand generation.
This position demands strong leadership abilities, a deep understanding of agency services, and experience in integrated campaigns that fuel demand and pipeline growth. The ideal candidate should have experience in Agency & B2B marketing.
- Responsibilities
- Strategy Development & Leadership: Own the demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration.
- Campaign Execution & Optimization: Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
- Analytics & Reporting: Lead data-driven decision-making, tracking key metrics and collaborating with other marketing team members and sales operations.
