What are the responsibilities and job description for the Senior Strategist, Healthcare position at Cramer?
Cramer is a brand experience and content marketing agency that blends strategy, creative, and production to engage audiences and drive business growth. Our Studio model and interdisciplinary team fuel a unique ability to build impactful, forward-thinking experiences for B2B, fortune 1000 companies. A specialty division of our agency, Cramer Health serves pharmaceutical clients looking to build, nurture and/or grow patient communities and drive patient adherence initiatives.
We are seeking a Senior Strategist to join our team. This role will be dedicated to Cramer Health.
The Senior Strategist will be the go-to person for uncovering insights, and developing briefs, strategies, and frameworks designed to enhance our marketing strategies, elevate our creative work and drive results for our clients. We are looking for someone with experience in a variety of strategic disciplines (brand, product, channel, patient experience) and omni channel marketing expertise, applying the appropriate focus at the appropriate stage of a project.
This role requires a minimum of 3 days/week in office in Norwood, MA.
Key Responsibilities
Research and Insights
- Uncover problems/challenges, in collaboration with the internal team and clients
- Develop points of view and uncover unique opportunities for our teams and clients.
- Leverage research tools and gather/mine data (quant and qual) to uncover client, competition, category or audience proof points
- Advise on research approach, and fully lead research design, facilitation, moderation, distribution and/or analytics based on client and project needs.
Strategy and Alignment
- Design and facilitate workshops
- Create a compelling narrative to get clients excited about the strategy/insight and eager to say yes
- Develop concise briefs, positioning and/or campaign platforms that get to the heart of a compelling insight and power creative concepting
- Comfortable in building out brand strategies, patient experience journeys, omnichannel or multi-channel marketing strategies and plans
- Be the voice of strategy throughout the project engagement, while keeping teams and clients accountable
Collaborative and Disciplined
- Resourceful in acquiring knowledge in new areas, leveraging client, agency, and external resources
- Collaborates with other strategists and/or cross-functional Cramer team members to enhance thinking and strategy (e.g., brainstorming sessions)
- Leverage Design Thinking frameworks and methodologies to solve problems and guide the focus of our work
- Partner with cross-functional members to ensure the work is clear, inspired, and on strategy
Measurement and Optimization
- Define, in partnership with project team and our clients, desired outcomes (quant and qual) and how those outcomes will be measured
- Provide recommendations to clients to ensure the effectiveness of the work
- Bring attention to and lead post-engagement opportunities (i.e. analytics, opportunity reports, audits, long-term planning recommendations, etc.)
Support ongoing client and agency needs
- Participate in client brand planning
- Contribute to QBR presentations with Account Leads
- Join new business meetings or pitches, as needed
- Monitor the marketing and pharma industry
- Contribute to trend presentations or other agency thought leadership
- Contribute and shape strategy process, training junior team members as applicable
- 8 years of demonstrated agency experience on pharmaceutical accounts and across all marketing channels
- Clear understanding of pharm intricacies (MLR, indications, healthcare ecosystem, etc.)
- Experienced at putting together marketing strategies, omnichannel marketing plans and patient experience journey maps
- Excellent interpersonal and team leadership skills
- Comfortable and efficient in a fast-paced work environment
- Strong attention to detail
- Positive mindset
- Highly curious
- Medical, Dental & Vision Insurance
- Health Savings Account, including employer contribution
- Retirement Plan (401K) with company match
- Profit Share Bonus Plan
- Life Insurance
- Paid Time Off
- Family Leave
- Short Term & Long-Term Disability
- Tuition Reimbursement
- Wellness Resources, including discounted membership to Lifetime Fitness
- Generous onsite café
- Paid holidays
