What are the responsibilities and job description for the Assistant Digital Content Manager, Digital Experience position at Crate & Barrel?
Overview
CB2 is transforming the perception of home design for today's modern consumer. Born out of Crate and Barrel, CB2 is committed to high-quality, sophisticated design at an approachable price. Located in downtown Chicago, CB2 offers an engaging, collaborative work environment. If you're creative, team spirited and have a passion for modern design, then join the team as an Assistant Digital Content Manager.
This results-driven role is responsible for the execution of launching all story-telling content, homepage & brand promotions across cb2.com & the CB2 app. This role works closely with Marketing, Creative, Analytics and Merchandising to execute optimized, on-brand content that tells compelling, unique brand stories & drives sales. Responsibilities include execution & measurement for the online experience for homepage (web & app), promotions, and for all of our unique brand-differentiating programs: private label credit card program (“CBCC”), gift & wedding registry, CB2 interiors design services and trade membership program. They will have the ability to combine a passion for driving sales, an interest & appreciation for strong brand storytelling, and an understanding of user experience to improve the content experience online.
Primary Responsibilities:
- Supports the Senior Manager, Digital Experience to plan and execute promotions and marketing campaigns online.
- Contributes to the strategy and development of creative site executions of marketing campaigns and initiatives
- Partner with Senior Manager, developer, Creative to ensure seamless launch of homepage updates, inclusive of proper linking & QA
- Flawless execution of site promotions inclusive of shop paths, sorts, compelling messaging & optimized filters
- Flawless execution & proper testing for all content launches
- Regular hindsight reporting on promotions performance
- Regularly reviews competitive websites to identify new opportunities as it relates to homepage templates/layouts/messaging, promotional tactics & strategies
- Supports the Senior Manager, Content & partners with Marketing program owners (of CBCC, Gift Registry, Trade, CB2 Interiors) to ensure inspiring and on-brand experience for each of our brand-differentiating programs
- Regularly ideates on new A/B testing opportunities to further improve the experience
- Review web metrics to continually tweak campaigns & promotions for best performance
- Partner with Marketing & Merchandising to relentlessly maintain a solid understanding of brand priorities and ever-changing product assortments
- Regularly analyze customer research & site metrics to better understand customer journeys and identify opportunities to drive conversion.
- Provide Site Merchandising partners support with category sort adjustments as needed
- Work with Product Management to identify site feature enhancements
Knowledge, Skills, and Abilities:
- High attention to detail
- Fast learner & a self-starter
- Process-oriented
- Strong communication skills
- Tech Savvy
- Collaborates well
- Desire to learn
- Positive, enthusiastic attitude and a natural problem solver
Experience Required:
- Bachelor degree preferred
- A minimum of 2 years experience in eCommerce, marketing, merchandising or content management
- Knowledge of HTML and CSS helpful, but not required
