What are the responsibilities and job description for the Chief Commercial Officer position at Creative Alignments?
Midwest Trading Group & TYLT - located in Downers Grove, IL - seeks a Chief Commercial Officer. In this pivotal role, which reports directly to the CEO, you will be responsible for Sales, Marketing and Product Development. We seek an exceptional person for this hire - someone who combines extensive executive leadership, proven sales acumen, and a deep understanding of consumers and retailers.
Midwest Trading Group / TYLT
Midwest Trading Group & TYLT are dynamic leaders in consumer electronics and impulse hardlines space. While the company has an existing strong base of business, it is focused on building sales pipeline and distribution. Since 2004, we have been dedicated to designing and distributing a diverse range of "good and better" products targeting consumer electronics, hardlines, licensed brands and impulse / check lane multi-channel opportunities. Our mission is rooted in delivering innovation, value and solving real-world needs, with a steadfast commitment to customer satisfaction.
What You Will Do
As a member of the Executive Leadership Team of a PE owned company, you will be responsible for driving the business to a successful and profitable exit. You will harness your established relationships in the Consumer space, focusing on consumer electronics, hardlines, and impulse / check lane to drive growth and success in the ever-evolving retail market. You will lead a dedicated team of sales professionals, fostering connections with retailers in multiple classes of trade, including Food, Drug, Mass, Club, C-stores, Specialty, and Online including establishing a DTC presence.
Responsibilities :
- Act as a "hands-on player-coach", with the ability to both manage a team providing mentorship and coaching to drive performance and achieve sales targets, while also actively contributing to sales efforts through a personal book of business.
- Develop and execute strategic sales plans to expand the company's customer base and ensure its strong presence in the consumer goods and electronics market.
- Cultivate and maintain relationships with key sales reps, distributors, and strategic partners in the Consumer space, particularly within consumer electronics, to secure and grow accounts with major retail brands such as Walmart, Target, Amazon, and Costco. Alternative channels could include Airport and Convenience.
- Collaborate with the CEO to align sales strategies with company goals, reporting on national sales results, and providing insights for continuous improvement.
- Oversee the sales pipeline, maintaining a metrics driven spreadsheet with a strong head for deliverables to maximize revenue and customer satisfaction.
- Develop and execute strategic marketing plans to support sales objectives, ensuring brand visibility across multiple retail channels.
- Manage our brand identity and ensure consistent messaging across all platforms, enhancing the company's value proposition in the marketplace.
- Track and analyze key marketing KPIs, continuously optimizing efforts to improve ROI and meet PE-backed performance goals.
- Oversee the end-to-end product development lifecycle, from ideation through launch, ensuring alignment with market needs and consumer trends.
- Manage the product portfolio, identifying gaps and opportunities to introduce new products or refine existing offerings.
- Collaborate with sales and marketing to ensure product launches align with seasonal trends and retail events, maximizing sales potential.
Who You Are
You are a strategic and accomplished sales leader with established relationships across a number of retailers and vendors. You possess superior communication skills and are a closer by nature. Self-motivated for success and driven to learn every day, you're ready to lead a small team to increase revenues and market share.
Qualifications :
Benefits
