Director of Marketing

Sweeten the future of snacking as our Marketing Director and lead the charge in crafting innovative strategies that delight consumers, drive growth, and help us redefine what it means to enjoy better-for-you candy.

Joyride

Join our vibrant and rapidly growing emerging candy brand, poised to revolutionize the confectionery industry. We are committed to crafting high-quality, innovative, and irresistible treats that delight consumers of all ages. JOYRIDE is a fast-growing, best-selling brand that is transforming the candy experience by offering delicious, flavorful products made with real ingredients (no junk), no artificial additives, a commitment to good-for-you fiber, and less sugar than leading brands.

What You Will Do

Joyride Sweets is seeking a dynamic, innovative, and adaptable Marketing Director to lead our brand's marketing efforts in a fast-paced, entrepreneurial environment. The ideal candidate thrives on collaboration, is results-driven, and excels at fostering positive, respectful interactions that inspire extraordinary solutions and ideas. Reporting to the Founder / CEO and working closely with cross-functional teams, the Marketing Director will develop and execute marketing strategies that elevate the Joyride brand, drive growth, and create exceptional consumer experiences.

Responsibilities :

• Brand Strategy and Planning :
• Define the brand's strategy, positioning, and architecture to ensure a clear and compelling market presence.
• Develop and implement an annual marketing plan, including measurable objectives and KPIs.
• Conduct and leverage qualitative and quantitative research to inform strategic decisions and ensure brand success.
• Creative Leadership and Campaign Management :
• Oversee the creative strategy, working with internal teams, agencies, and freelancers to produce engaging marketing assets and campaigns.
• Lead the development and execution of marketing campaigns at national and customer-specific levels.
• Design a social media strategy that engages partners and influencer relationships.
• Performance Monitoring and Analysis :
• Monitor brand and business performance using internal and external data to identify opportunities and address challenges.
• Use insights to refine strategies and improve brand development and volume performance.
• Innovation and Product Development :
• Develop and manage a multi-year innovation roadmap aligned with market trends and consumer needs.
• Lead the innovation process from ideation through execution, ensuring timely delivery and maximum impact.
• Retail and Consumer Engagement :
• Collaborate with the Sales team to develop consumer promotion programs and retail-specific strategies.
• Oversee the creation of in-store Point-of-Sale (POS) materials and ancillary brand initiatives.
• Digital Strategy :
• Develop and implement a comprehensive strategy for the Joyride Sweets website, ensuring alignment with broader marketing goals.
• Identify opportunities for digital growth through packaging, promotions, and new product initiatives.
• Cross-Functional Collaboration :
• Partner with Ryan Trahan's team, Sales, Finance, and Operations to align marketing initiatives with business objectives.
• Communicate the company's growth vision effectively across all levels of the organization.
• E-commerce & DTC Experience : Experience managing e-commerce and direct-to-consumer (DTC) sales channels, including platforms like Amazon, Shopify, Instacart, and retailer.com sites, ensuring seamless integration with overall sales strategy.
• Omni-Channel Strategy : Ability to align all marketing strategies, optimizing brand presence and consumer engagement across all channels.

Who You Are

You are a dynamic and strategic marketing leader with a proven ability to shape compelling brand strategies and drive impactful campaigns. You thrive on leveraging data and insights to refine approaches, delivering measurable results that align with business objectives. You shine while overseeing execution of the creative strategy, working with partners on developing engaging marketing assets, innovative campaigns, and fostering meaningful connections through digital, social, and retail channels. With that collaborative mindset, you easily partner across teams to align marketing initiatives with broader goals, while your experience in innovation and product development ensures your brand stays ahead of market trends. You're passionate about creating a strong market presence, building consumer engagement, and driving growth through a balance of strategic planning and execution.

Qualifications :

Benefits