Content Marketing Strategist - Professional Services

The Content and Editorial team of a top consulting firm is seeking a primarily remote Content Marketing Strategist to work remotely for 6 months, 40 hours per week. (Must be proximate to Boston, Chicago or New York to come in from time to time.)

In this role, you will work with the go-to-market team to assess a stream of content opportunities proposed by the various business units, prioritize those opportunities in light of US business objectives, and make recommendations regarding the appropriate publication channels and marketing support for each initiative.

You Will

• play a key role in content marketing and taking ideas to market across a range of thought leadership, digital and social channels.
• work with the team of editorial specialists, digital marketers and design / production resources to ensure the timely execution of the agreed marketing program for each content initiative.
• determine the appropriate target audience and the optimal allocation of marketing resources across platforms and channels (including all earned, own and paid channels) to reach the target audience and achieve business goals.
  
  

Note, this role will not be responsible for output, but will collaborate with a center of excellence, comms and PR partners to have content created and/or repurposed for the appropriate channels.

The ideal candidate is a content marketing pro, with extensive publishing and promotion experience across multiple formats including print, online, social, video, podcasts, etc.

The role requires an experienced content marketing professional who can advise both the various consulting practices and regional marketing teams on content marketing strategies and best practices for achieving business objectives. You must be capable of making business decisions with regard to the appropriate marketing motions and must be able to support and defend those decisions using data and marketing best practices. This role will collaborate with numerous stakeholders and manage multiple priorities to ensure that our content marketing efforts deliver on both industry-based and service-line based needs and objectives.

How You'll Help Achieve Mutual Success

• Work with the US go-to-market team and the global Content Center of Excellence to assess the content needs and requests of the business units and to make business decisions with regard to the best channels and outlets for publication of content assets in production. Content types include executive insights white papers, special reports, slide decks, surveys, website copy, videos, podcasts, and webinars.
• Advise on content strategy and professional services industry content best practices to ensure that each region has a sound approach to content development, publication and marketing.
• Working with the US go-to-market team, the Digital CoE and partners across the enterprise, plan and orchestrate outbound marketing for a wide variety of content development projects special reports, Executive Insights whitepapers, articles and opinion pieces, videos, podcasts, infographics and other thought leadership content.
• Collaborate with our team of in-house and freelance writers, editors, and production staff to manage the production of white papers and other thought leadership and marketing content, including working with our offshore shared services center and outside contractors on print and digital layout. Project manage a stream of content projects to successful execution in -market.
• Collaborate with our Digital marketing CoE on implementation of the agreed tactics.
• Work with the digital marketing CoE to analyze in-market results for completed content marketing initiatives and develop reporting on same. Communicate with stakeholders on results, lessons learned and implications for future content marketing projects.
  
  

Knowledge, Skills & Personal Attributes

• Demonstrated ability to think analytically and develop solutions that meet the business needs of the firm
• Ability to convert conceptual ideas and complex business concepts into compelling marketing programs that support the firms goals.
• The desire to take initiative and actively contribute to the team and the firm.
• Demonstrated track record of both strategic thinking and execution skills is critical.
• Outstanding oral and written communications abilities.
• Stellar interpersonal skills a collaborative mindset with the ability to lead through influence and build strong relationships with partners and staff at all levels.
• Ability to manage multiple projects, meet/exceed deadlines, and adapt quickly to change and challenges.
• The mindset to provide superior service.
• Excellent organizational and administrative skills with strong attention to detail.
• High energy, self-motivated and able to work independently
• Strong project management, with the ability to prioritize and to adopt the marketing plans based on the evolving market needs
  
  

Education & Experience

• Prior experience in a global consulting firm is desirable, as will be professional services in general.
• Bachelors degree in marketing, communications, business, journalism, or a related field.
• A minimum 7 years of content marketing or integrated communications experience.
• Proven expertise and track record for developing and delivering successful content marketing campaigns across all channels, ideally for a range of thought leadership content types including written reports, article and multimedia content such as videos and podcasts.
• Knowledge of website applications, social media channels, project management, analytics tools, social media, email applications a plus.
• Experience working in a highly matrixed organization such as a partnership.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

brian.pope@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : BP8-1839778 -- in the email subject line for your application to be considered.***
  
  

Brian Pope - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 02/06/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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