CRM/Lifecycle Marketing Manager - Email, Push, In-App

CRM/Liceycle Marketing Manager

Position Overview

The Lifecycle Marketing Manager will be responsible for building out direct to consumer communication across emails push and in app message across 8 regional markets. This position will also involve reporting and presenting findings to key stakeholders. You will work with global markets to source data and assets in order to deliver campaigns on time. We are focused on finding individuals with a CRM/salesforce background.

This is a full remote (any US timezone), 6-month, contract position.

Key Responsibilities

• Develop and execute strategies to enhance subscriber engagement, reduce churn, and increase lifetime value including the production, scheduling, and deployment of all email, push, IAM, text, paid retention/engagement campaigns and programs
• Manages all phases of email and push marketing including development, planning, scheduling, list segmentation (SQL), design/layout, testing, delivery, and conversion reporting
• Lead regional stakeholders to ensure successful launch for all title marketing campaigns through all digital channels to existing subscribers
• Leverage customer behavioral insights to plan personalized and dynamic campaigns, with a focus on segmentation, journey orchestration, and A/B testing to optimize performance
• Analyze campaign metrics and customer data to measure effectiveness of campaigns and uncover customer insights for continuous improvement. Present campaign performance and key findings to stakeholders
• Manages the technical execution of our digital communications for the team. This includes working with the Senior Coordinators to ensure they are following best practices with HTML/CSS and any other email best practices.
• Work closely with Retention and Lifecycle, Product, Data, and Merchandising teams on campaign strategy and execution. This includes guiding teams on creating as many efficiencies in the process as possible. Collaborates with stakeholders to define and recommend target audience profiles by analyzing the data within the customer database
• Assist with creation and uploading of graphics in Adobe Photoshop
• Collaborates with stakeholders and Creative team on creative email template development.
• Perform quality assurance checks for all CRM launches
• Serve as the subject matter expert for CRM platforms, providing guidance and training to team members as needed.
  
  

Qualifications

• 5-7 years of relevant work experience in email and CRM marketing (a focus on streaming subscription services is a plus)
• Experience with implementing triggered campaigns and automated lifecycle journeys
• Experience of CRM platforms and best practices, specifically Salesforce Marketing Cloud (Email Studio and Journey Builder) and Braze
• Excellent Skills in HTML, and CSS to fully customize email and mobile Marketing. Experience with SQL, Liquid, and AMPScript is a plus
• Excellent understanding of CRM metrics and how they impact the performance of the overall business
• Ability to assist in design (Adobe Illustrator, Photoshop) is preferred
  
  

Nice-to-Have Qualifications

Nice to Have:

• Knowledge in TV Content.
• Consumer of entertainment content and interest in it.
• Experience working in the streaming industry including a knowledge of current trends
• Knowledgeable of email compliance and privacy legislation, both domestic and international (specifically: CAN-SPAM; GDPR; CASL; CCPA)
• Experience with data extensions management and integration is a plus
• Experience working in the streaming D2C industry is a plus
• Experience with tools such as Movable Ink, and RedFast is a plus
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

sammy.realon@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : SR9-1839983L583 -- in the email subject line for your application to be considered.***
  
  

Sammy Realon - Senior Recruiter, National Delivery

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

This job was first posted by Creative Circle on 02/07/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

,