Director Digital Marketing (FTE + Orange County

Our innovative sports equipment client seeks a full-time, direct-hire Digital Marketing Director. This role is onsite in Northern Orange County, CA 5 days per week.

This Director Digital Marketing Reports To The CEO And Leads Digital Advertising And Performance Marketing Initiatives To Drive Customer Acquisition And Retention

• Create and manage performance marketing strategies across channels like Google Ads, Facebook, Instagram, and TikTok to drive customer growth
• Analyze campaign metrics such as Customer Acquisition Cost, Lifetime Value, Return on Ad Spend, etc. and use insights to improve marketing performance
• Implement SEO and SEM strategies to increase both organic and paid traffic to the website
• Manage marketing automation tools to run targeted campaigns and improve customer engagement
• Run A/B tests and optimize conversion rates to increase campaign and website performance
• Manage the marketing budget to ensure campaigns deliver the best ROI
• Collaborate cross-functionally to align marketing efforts with product launches and promotions
• Provide reporting to senior management, adjusting strategies to meet business goals
• Manage 4-5 direct reports and agency partnerships
  
  

Ideal Qualifications

• Strong skills in managing and allocating budgets effectively to maximize ROI across multiple channels
• Proficiency in data analytics tools like Google Analytics, Tableau, or similar platforms to track and analyze campaign performance
• Strong understanding of KPIs such as CAC, LTV, ROAS, and conversion rates
• Hands-on experience creating, optimizing, and scaling campaigns across major digital advertising platforms, including Google Ads, Facebook Ads, Instagram, and emerging channels like TikTok
• Knowledge of search engine optimization techniques and search engine marketing strategies to drive organic and paid traffic
• Experience with marketing automation tools such as HubSpot, Marketo, or similar platforms to create and manage automated marketing campaigns
• Expertise in designing and executing A/B tests to optimize conversion rates across various channels and landing pages
• Familiarity with Shopify, and an understanding of the customer journey in an online retail environmen
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Benefits include Medical, Dental, Vision, 401k, PTO 10 Paid Holidays, Product Discounts, Professional Development Program, and more!

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

kristi.seifert@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : KS20-1846240 -- in the email subject line for your application to be considered.***
  
  

Kristi Seifert - Senior Recruitment Manager

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 03/25/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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