Director of Marketing Analytics and Operations (Palm Beach, FL)

Our global manufacturing client is looking for a Director of Marketing Analytics and Operations to join their team full-time. This role will be responsible for developing and implementing the analytics strategy and plan for their corporate marketing teams. This includes overseeing the collection, dashboard creation, analysis and interpretation of data to evaluate the effectiveness of marketing and communications programs and campaigns, optimize performance, and identify opportunities for growth. Additionally, it includes optimizing operational processes for the function and managing forecasting and budgeting.

This position will be 70-80% in office out of Palm Beach, FL. Relocation packages are available, must be willing to relocate to Palm Beach, FL to be considered.

Responsibilities For The Director Of Marketing Analytics And Operations

• Develop and execute the organization's analytics strategy and plan, aligning it with the overall business strategic priorities and goals.
• Drive the development and use of analytical models and reporting tools to provide actionable insights for strategic decision-making.
• Oversee the selection and implementation of analytics tools and platforms as well as manage and optimize marketing technology stack such as CRM, and marketing automation tools to streamline workflows and improve efficiency.
• Define and measure KPI's in collaboration with cross-functional teams establishing and implementing processes and best practices for campaign execution, lead management, and performance measurement.
• Develop and maintain interactive reporting dashboards using existing reporting tools and Excel to communicate performance updates on key metrics and channels (e.g. paid, organic, and owned).
• Develop a process to monitor and analyze marketing and communications data, including campaign metrics, website traffic, and lead conversion rates, to help the organization identify trends, opportunities and areas for improvement.
• Generate regular reports and dashboards to provide insights into marketing and communications performance and ROI, enabling data-driven decision-making.
• Oversee and optimize processes, workflows, and systems to ensure effectiveness.
• Manage operational planning, forecasting and budgeting processes. -Collaborate with IT and external vendors to evaluate, implement, and integrate new marketing technology solutions as needed.
  
  

Qualifications For The Director Of Marketing Analytics And Operations

• Bachelor's degree in Analytics, Data Science, Statistics, or marketing; MBA or Master's preferred
• Minimum of 10 years experience in marketing functions and analytics, preferably with a big, complex, global company
• Minimum of 5 years experience within business analytics, business strategy and successful marketing program execution, preferably with B2B experience.
• Excellent project management skills, with the ability to manage multiple projects simultaneously
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, PowerBI). Experience with statistical software and languages and tools (R, Python, SQL, Big Query) and CRM systems (e.g. Salesforce) is preferred.
• People management - experience leading and coaching a team.
• Strong influencing skills; can communicate succinctly and creatively to various organizational levels and functions.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Retirement Savings Plan, Comprehensive Medial and Dental Plans, PTO, Parental Leave, Employee Assistance Program, Professional Development Opportunities

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

zach.ryan@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : ZR2-1836540L926 -- in the email subject line for your application to be considered.***
  
  

Zach Ryan - Lead Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

This job was first posted by Creative Circle on 01/16/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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