Integrated Marketing Manager - Creative Strategy

THIS ROLE IS FULLY REMOTE

The marketing team drives adoration and everyday usage for products by unleashing data-oriented marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on Wearables. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires an ability to lead an effective cross-functional process for developing integrated marketing plans using analytical rigor, a deep understanding of consumer and market and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough industry.

Responsibilities

• You will apply analytical rigor, a good understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.
• Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitous roadmap.
• Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting.
• Develop a good understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries.
• Create inspiring briefs to reach our target audiences and achieve business goals.
• Craft value propositions and messaging frameworks that are all fueled from audience insights to capture new customers and sustain existing relationships.
• Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative =X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
  
  

Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.

Minimum Qualifications

• 8 years of experience in managing and executing large scale consumer campaigns and long term brand building through a diverse media mix that delivers measurable brand and business results.
• Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
• Demonstrated experience working with media and creative agencies.
• Experience in leading and communications with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams.
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
• Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies and brands.
• Ability to drive and execute full funnel integrated marketing campaigns
• Ability to write and evaluate creative strategies and concepts
• Ability to inform channel execution of creative concepts
  
  

Preferred Qualifications

• Passion for sports and experience with sports marketing.
• Experience marketing consumer technology hardware.
• Experience working for a developing or emerging brand with multiple products.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

alexa.kline@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AS28-1848975 -- in the email subject line for your application to be considered.***
  
  

Alexa Kline - Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 04/15/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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