What are the responsibilities and job description for the Marketing Specialist position at Creative Circle?
Our client, a well-known university, is looking to bring on a Marketing Specialist to support one of their campuses in the Pacific Northwest. This is a temp-to-perm opportunity requiring 2 days / week in the office.
As Marketing Specialist you will be responsible for creating, deploying, tracking, and measuring integrated marketing strategies for degree program and audience-specific initiatives. Strategies must drive and support annual enrollment goals, increase awareness, and contribute to the overall success of the university. Plans incorporate an integrated mix of appropriate tactics and media, such as digital advertising, content marketing, organic social, website, and email marketing. The Marketing Specialist will also work closely with campus and Boston-based units to support the equity and community development within the market.
The Marketing Specialist reports into the Director of Marketing and works in collaboration with Enrollment Marketing and Admissions teams, network stakeholders, the Dean, and the extended regional campus team to meet goals for assigned projects and portfolios.
Key Responsibilities :
- Define the overall enrollment marketing strategy, messaging and positioning for degree programs, sectors, audiences, and initiatives across the University's portfolio of degree programs offered in Seattle
- Develop and manage execution of enrollment marketing plans through effective project management and collaboration with central marketing and creative teams.
- Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel; from lead generation and nurturing through enrollment.
- Work collaboratively with the global marketing team to ensure that all marketing reflects consistent and timely on-brand messages that are regionally relevant. Serve as local branding SME to ensure consistent tone and voice.
- Build and maintain relationships with internal and external university partners and manage any local marketing vendors.
- Utilize marketing automation tool (Slate) and CRM (Salesforce) to attract and nurture prospective students through the enrollment process.
- Work closely with local graduate recruiter to develop and execute on high fidelity enrollment engagement strategies.
- Partner with campus-based community and business development leads to successfully launch and maintain equity development initiatives within the Seattle region.
- Effectively manage the assigned regional enrollment marketing budget for assigned degree programs, disciplines, and initiatives.
- Manage content strategy and execution for local websites and social media channels for the campus.
Qualifications :
