Product Marketing Manager - Market Research, GTM

Product Marketing Manager

Position Overview

We are seeking a highly skilled and experienced Product Marketing Manager to lead our product marketing efforts. This role will be pivotal in driving market strategy, enhancing product visibility, and ensuring successful product launches in collaboration with cross-functional teams. The ideal candidate will have a strong background in market research and digital marketing, coupled with a passion for branding and customer insights. This is a 7-month, 40 hours per week contract role.

Key Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Partner with cross-functional teams that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
  
  

Qualifications

• 10 years professional experience in technology or internet technology, strategic marketing, product management, management consulting.
• Experience in market research, product development, outbound marketing and a background in adtech.
• Experience collaborating across cross-functional teams with the experience to influence behavior and drive resolution in the context of competing perspectives.
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
• Organization and people skills and experience setting priorities, problem-solving, multi-tasking and working independently in a dynamic, rapidly changing workplace.
• Communication skills that are effective with technical, business, and external stakeholders.
• Track record of effectively collaborating with cross-functional teams to drive results
• Experience in the advertising space with online media related products.
• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches).
• Inbound and outbound experience - must be able to build a strong plan and carry through, synthesize it in a way that persuades stakeholders and must have demonstrated history of establishing GTM strategy from the ground up.
• Must understand advertising.
• Must be able to efficiently manage teams and work in cross functional teams in a cohesive way.
• Must be able to work through these changes, must be agile and adapt in ambiguous situations.
• Experience in retail space, is a plus
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

donna.ruch@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : DR8-1845740 -- in the email subject line for your application to be considered.***
  
  

Donna Ruch - Senior Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 03/20/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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