Demo

Senior Brand Manager

Creative Circle
Coppell, TX Contractor
POSTED ON 3/27/2025
AVAILABLE BEFORE 4/25/2025
Our client in the food & beverage/entertainment space is looking for a Sr. Brand Manager. This is a 40-hour/week freelance assignment with the opportunity to turn into a permanent position.

The Senior Brand Manager will champion the company's broad brand positioning, calendar planning, tentpole moments and everyday marketing strategies in conjunction with agency partners to elevate the brand. A deep understanding of campaign development, calendar planning, production, budgeting, using data to inform and project management skills are critical to the success of this role.

The Sr. Brand Manager reports directly to the company's Director of Brand Marketing for. It is an important Individual Contributor role within the marketing department, supporting a network of 61 Centers, encompassing Activities, Amusements, Food and Beverage, while helping to lead strategic marketing initiatives that will help grow the business and the brand.

Key Responsibilities

  • Lead the development, project management and execution of campaigns and promotions for national Marketing initiatives inclusive of annual calendar planning/management, new Food and Beverage menu items/LTO's and other key traffic driving initiatives.
  • Utilize consumer insights, market data and media performance to inform decisions, refine creative execution and optimize creative in real time for optimal output.
  • Oversee the development and execution of best-in-class creative delivering against the brand positioning. Focus on integrated plans across paid and owned channels for a cohesive consumer experience.
  • Partner with the Brand Director to lead an integrated team of agencies, specifically managing weekly status meetings, project updates and ideation sessions. Share consumer and business insights, ensuring agencies are tracking towards annual brand growth objectives.
  • Key partner for creative agency on development of 360 plans and communication strategy. Manage day-to-day business fostering a strong relationship between the company & broad agency team.
  • Collaborate with the culinary team to develop and roll out new menu items and promotions that align with brand positioning, marketing calendar and customer preferences.
  • In partnership with culinary, conduct market research and analysis to identify culinary trends and opportunities that impact the business.
  • Assist in maintaining the marketing budget, invoicing, closing periods and the annual budgeting process for marketing expenditures.
  • Develop presentations, creative campaign overviews, performance recaps, and other materials for internal and external meetings.

Requirements

  • Minimum 6 years of overall brand/marketing experience.
  • Strategic thinker with excellent communication & presentation skills able to articulate the brand POV and gain alignment across the organization.
  • Strong creative nature & ability to deliver creative feedback rooted in strategy.
  • Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders.
  • Experience managing agency relationships, contracts & budgets.
  • Business acumen understanding of how to build a calendar strategy to deliver against short- & long-term sales goals.
  • Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

cody.pickett@jobalert.creativecircle.com

  • Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : CP15-1846396 -- in the email subject line for your application to be considered.***

Cody Pickett - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 03/26/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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Salary : $50 - $70

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