VP of Marketing and Partnerships - Digital Marketing

Our client, a media company, is looking for a full-time VP of Marketing and Partnerships! This role is onsite 5 days per week at their NYC office. The VP of Marketing will report to the President and CEO. This is a freelance to fulltime role.

The client is looking for someone who has worked in a Digital Marketing role at a MUSEUM or CULTURAL INSTITUTION.

The VP of Marketing and Partnerships will be responsible for:

Strategy and Execution

• Design, create, and implement the overall strategic marketing plan and brand positioning to increase awareness of client's programs, the organization and its mission, and develop and implement marketing campaigns to drive:
• Membership-both public and industry
• Visitor traffic to client's museums
• Ticket sales for all of client's programs
• Views and engagement with client's programs and content
• Leverage all media assets across digital, social media, programming and event content, website, onsite, bartered media and promotional partnerships to increase awareness and drive memberships, visitor traffic and ticket sales revenue
• Collaborate with Department Heads and key internal stakeholders across all departments including Programming, Communications, Membership, Sponsorship, Development, Operations & Guest Services, and Legal & Business Affairs to build consensus around key campaigns
• Serve as the lead ensuring the successful trafficking and implementation of all campaigns and marketing initiatives
• Build and maintain relationships with internal stakeholders, strategic marketing and promotional partners as well as with key agencies
• Leverage AI technologies to develop innovative strategies and solutions that drive customer engagement and business growth
  

Social Media, Digital Marketing, Website and Analytics

• Work with key internal stakeholders to participate in the design, implementation and ongoing management and analysis of client's new CRM system; work with internal stakeholders to ensure key data is captured within the CRM; utilize data to tailor marketing, advertising, and promotional activities
• Oversight of Digital Growth & Marketing Analytics-develop, implement, track and trend impactful integrated multi-channel digital marketing campaigns and promotional initiatives across all consumer touchpoints, ascertain key metrics, measure KPIs and determine trends; analyze and summarize data for the executive team to provide monthly market positioning, track progress and inform ongoing initiatives
• Manage the design, development and tagging of client's website to ensure clear positioning of client's messages, implementation of sophisticated digital tracking tools and a positive customer journey
• Oversee all social media strategy, editorial calendar planning and implementation, messaging; track engagement; grow followers and engagement on client's existing channels and explore/launch new channels (i.e., TikTok, Snap, Pinterest)
  
  

Partnerships and Planning

• Working with key agencies, partners, and internal stakeholders, develop marketing and communications plans to identify, target and reach key demographics and audiences to:
• Engage and expand client's membership community
• Generate visitor traffic to client's exhibits and experiences
• Drive ticket sales to programs and events
• Increase views of client's programs and content
• Working with the Director, Events Marketing & Partnerships, to develop and secure bartered promotional and media partnerships with key media outlets (tv, radio, digital, print, outdoor, etc.), cultural institutions, tourist, travel and hospitality organizations, and other relevant organizations to support media plans
  

Creative Services

• Responsible for oversight of the Creative Services Department; create relevant, contemporary brand experience to attract and retain donors, corporate partners, major gifts, media partners, members, and viewership
• Responsible for the creative development and production of all marketing collateral, promotional materials, and ads
• Oversee brand style, messaging and create content for social media and digital channels, website, PSAs, core message development, fundraising collateral, membership materials, sizzle reels, sponsorship decks, and other marketing and communications materials as needed
• Ensure compliance and consistency of brand and creative services in all activities
• Develop and prepare key presentation materials for the organization
  
  

Sales & Memberships

• Create marketing and sales plans that drive membership, visitor traffic, and ticket sales for client's public and industry programming, as well as, patron and corporate donors, international and media council memberships programs
• Leverage industry and professional contacts to recruit and secure corporate, international and media council members
• Develop and optimize marketing campaigns across all client's activities that include strategic engagement and touch points for donors and membership
• Utilize AI to analyze membership and sales data, identify trends, and develop targeted marketing campaigns that drive membership growth, visitor traffic, and ticket sales
  
  

The VP Of Marketing And Partnerships Has

• 15 years of experience as a senior marketing executive within the media, entertainment, or sports industries
• Proven ability in developing strategic marketing and sales campaigns that maximize revenue goals through innovative sales and marketing concepts
• Demonstrated ability in creating and executing sales plans that drive memberships and event ticket sales revenue
• Proficiency in leveraging AI technologies to develop innovative marketing strategies and solutions that drive customer engagement and business growth
• Exceptionally collaborative and strong consensus builder with the ability to influence and drive key business activities
• High energy, entrepreneurial, results-driven, and well-organized professional who thrives in a fast-paced environment
• Outstanding interpersonal skills to represent the company with excellence in the C-suite of corporate partners, a prominent outside Board, and with our executives
• An executive presence marked by discretion, good judgment, and a polished, personable demeanor with an ability to work well as a member of a team and with individuals at all levels throughout the organization
• Excellent project management skills and client-centered orientation
• Ability to travel for key events and festivals, and ability to work early mornings, late evenings and weekends when necessary to support events and programs
• Strong and effective leader and manager with a proven track record of success helping organizations build prominent brands both domestic and internationally
• Must have a 4-year degree from an accredited college or university. Advanced degree a plus
• Strong work ethic with desire and preference to work in-person as part of a cohesive, collaborative, high-energy, in-the-office work environment
• Bilingual fluency in Spanish a plus
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

pamela.koenig@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : PK3-1843967 -- in the email subject line for your application to be considered.***
  
  

Pamela Koenig - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 03/07/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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