What are the responsibilities and job description for the Assistant Marketing Manager position at Creative Cove Inc.?
Our Metrowest professional services firm is looking for an onsite Assistant Marketing Manager for an immediate new hire on the team. You'll be joining a growing marketing and product team and working closely with the Director of Marketing to support digital and traditional marketing efforts; ideally looking for 3 years' experience with multi-channel marketing and lead generation.
POSITION SUMMARY:
Reporting to the Marketing Director, the Assistant Marketing Manager handles day-to-day development, implementation, measurement and continuous improvement of multi-channel, direct response lead gen marketing campaigns for company, handling both traditional and diigtal channels for marketing campaigns.
PRINCIPAL DUTIES:
Working closely with senior members of the Marketing, team, you will implement and manage direct response lead generation activities for multiple areas for the company, effectively managing agency resources and collaborating with internal teams and/or contract resources as needed to get marketing materials produced and minimizing rework.
Activities will include authoring and editing of DRTV scripts, writing email or direct mail messages as well as concepting digital and offline content, social media posts and printed materials. In addition, you will be pulling direct mail lists, gathering quotes, supervising production of printed collateral and doing occasional local travel for shoots.
Additionally, you will directly manage contracted partners to ensure tasks are completed on time, within budget and within scope of authorized statement of work (SOW).
As the Assistant Marketing Manager, you are responsible for communicating with the client's call-center teams regarding media plans, campaign updates, toll-free number reservation, intake source setup and various tactical activities.
Participate in marketing meetings and group discussions (onsite or via conference calls) with actionable ideas and clear objectives to improve campaign performance.
Collaborate to with senior marketing members to scope and develop campaign budgets.
Process vendor invoice approvals.
Prepare marketing performance reports; review and analyze data; “connect the dots” and tie results back to campaign objectives and product goals; provide recommendations on optimizing and allocating budgets.
Contribute to industry and competitive insights using marketing/media expertise in combination with awareness of current trends in the industry
Use MS PowerPoint to help prepare presentations/proposals for key members of the Marketing and Product team.
Perform other duties and ad hoc projects as assigned or directed.
QUALIFICATIONS:
- Bachelors’ degree with at least 3 years’ work experience in marketing, product management, account management, or advertising.
- Strong Microsoft Office knowledge, specifically proficiency with Excel and PowerPoint.
- Solid written and verbal communication skills.
- Strong client facing and presentation skills.
- Sense of urgency and ability to manage multiple projects while working collaboratively in a deadline-driven environment.
- Ability to learn new tools and software; familiarity with IBM Cognos Report Studio, Salesforce, Google Analytics, email platforms (e.g. Emma, Constant Contact, MailChimp) and JIRA, or a similar project management tool is helpful, but not required.
