Marketing Coordinator

Our Metrowest professional services firm is looking for an onsite Marketing Coordinator for an immediate new hire on the team; this role can interview and start next week and is located in the Greater Boston area. You'll be joining a growing marketing and product team and working closely with the Director of Marketing to support digital and traditional marketing efforts

POSITION SUMMARY:

Reporting to the Marketing Director, the Marketing Coordinator handles day-to-day development, implementation, measurement and continuous improvement of multi-channel, direct response lead gen marketing campaigns for company, handling both traditional and digital channels for marketing campaigns.

PRINCIPAL DUTIES:

Working closely with senior members of the Marketing, team, you will implement and manage direct response lead gen marketing activities for multiple legal practice areas, effectively managing agency resources and collaborating with internal teams and/or contract resources as needed to get marketing materials produced and minimizing rework.

Activities include authoring/editing of DRTV scripts, writing email/direct mail messages as well as concepting digital and offline content, social media posts and printed materials. In addition, you will be pulling direct mail lists, gathering quotes, supervising production of printed collateral and doing occasional local travel for shoots.

Additionally, you will directly manage contracted partners to ensure tasks are completed on time, within budget and within scope of authorized statement of work (SOW).

As the Marketing Coordinator, you are responsible for communicating with the client's call-center teams regarding media plans, campaign updates, toll-free number reservation, intake source setup and various tactical activities.

Participate in marketing meetings and group discussions (onsite or via conference calls) with actionable ideas and clear objectives to improve campaign performance.

Collaborate to with senior marketing members to scope and develop campaign budgets.

Process vendor invoice approvals.

Prepare marketing performance reports; review and analyze data; “connect the dots” and tie results back to campaign objectives and product goals; provide recommendations on optimizing and allocating budgets.

Contribute to industry and competitive insights using marketing/media expertise in combination with awareness of current trends in the industry

Use MS PowerPoint to help prepare presentations/proposals for key members of the Marketing and Product team.

Perform other duties and ad hoc projects as assigned or directed.

QUALIFICATIONS:

• Bachelors’ degree with at least 3 years’ work experience in marketing, product management, account management, or advertising.
• Strong Microsoft Office knowledge, specifically proficiency with Excel and PowerPoint.
• Solid written and verbal communication skills. Uses clear and concise verbal communication skills that are on point, persuasive, and audience appropriate.
• Analytical and assertive; able to “command the room” and contribute in meetings with internal teams and external clients, driving to decisions and commitments despite level, function, or personality of participants.
• Sense of urgency and ability to manage multiple projects while working collaboratively in a deadline-driven environment.
• Detail-oriented, self-motivated with ability to see ahead, anticipate future needs and prioritize tasks efficiently.
• Independent, yet coachable, results-oriented, with ability to enthusiastically and respectfully work with agency and in-house teams.
• Ability to learn new tools and software; familiarity with IBM Cognos Report Studio, Salesforce, Google Analytics, email platforms (e.g. Emma, Constant Contact, MailChimp) and JIRA, or a similar project management tool is helpful, but not required.