What are the responsibilities and job description for the Marketing Coordinator position at Creative Homes?
Description
We’re searching for a one-of-a-kind marketing gem! Can you craft an Instagram post that stops the scroll and plan an event that gets people through the door? If you thrive in both the fast-paced world of social media and the hands-on hustle of field marketing, you might just be the rare gem we’re looking for!
As our Integrated Marketing Coordinator, you’ll be the crucial bridge between our corporate marketing strategy and local community engagement, ensuring that our brand presence is not just seen but truly felt. From crafting compelling digital campaigns that captivate homebuyers to executing unforgettable local events, you’ll play a pivotal role in shaping meaningful connections at every stage of the journey.
This rare gem of a marketer will be skilled in social media management, community marketing, event coordination, and brand presentation, all while maintaining a strategic, data-driven approach. If you’re ready to make an impact and bring bold, creative ideas to the table, this is the role for you!
Responsibilities
Social Media Strategy & Management
• Develop and execute a comprehensive social media strategy aligned with company goals.
• Manage content calendars across all social platforms, ensuring a balance of engagement, lead generation, and brand storytelling.
• Create and curate engaging content, including photography, video, and written copy that showcases our communities, homes, and company culture.
• Monitor audience interactions and engage with followers to build a thriving online community.
• Collaborate with the marketing team and sales team to highlight key communities, available homes, and promotions.
• Optimize paid social media campaigns in coordination with the Marketing Manager.
• Track and analyze social media performance to refine strategy and improve ROI in coordination with Marketing Manager.
• Maintain a content library of approved assets and manage rights/usage for social media content.
Field Marketing & Community Engagement
• Oversee the physical marketing presence across multiple communities, including model homes, sales offices, signage, and community aesthetics.
• Plan and execute local marketing events, broker outreach, and promotional campaigns that align with corporate goals and community-specific needs.
• Ensure all sales offices and model homes consistently meet brand presentation standards through regular audits and site visits.
• Manage marketing collateral distribution, ensuring materials are current, well-stocked, and effectively displayed.
• Support Marketing Manager with coordinating vendors, designers, and contractors for signage updates, sales office displays, and model home merchandising.
• Maintain detailed records of marketing activities, budgets, and results across all communities.
• • Lead efforts to deliver a unified and consistent brand experience across digital and in-person touchpoints.
• Any additional tasks to support the Marketing Manager as needed.
Requirements
Qualifications
• 1-3 years of experience in social media management and/or field marketing.
• Strong content creation skills, including photography, videography, and copywriting.
• Experience with social media management tools.
• Experience with event planning and vendor management.
• Strong project management skills with the ability to manage multiple locations and initiatives simultaneously.
• Understanding of visual merchandising and environmental branding principles.
• Excellent written and verbal communication skills.
• Experience in CRM systems and business software (Microsoft Office, Adobe Creative Suite preferred).
• Valid driver's license and reliable transportation (significant local travel required).
• Detail-oriented with strong organizational and analytical skills.
• Experience with graphic design preferred.
Key Performance Metrics
• Achieve engagement rate benchmarks and follower growth targets on social media platforms.
• Maintain response times of four business hours or less for social media inquiries.
• Drive targeted traffic to the website that aligns with company benchmarks.
• Ensure exceptional community presentation through regular audits.
• Meet or exceed traffic and visitor goals for model homes and sales offices.
• Achieve cost-per-visitor targets for local events and campaigns.
• Maintain marketing collateral accuracy and budget adherence.
• Generate a positive ROI on social media campaigns and local marketing events.
This is an exciting opportunity for a strategic yet hands-on marketing professional who wants to make a tangible impact on our brand presence, both online and in our communities.
Creative Homes offers Annual Profit Sharing, Paid Holidays, generous Paid Time Off, employer funded Professional Development, Life Insurance and Long-Term Disability Insurance, and voluntary Health Insurance, HSA, FSA, Dental, Vision, Short-Term Disability, and 401k Retirement Plan with employer match.
Salary : $45,000 - $65,000
