What are the responsibilities and job description for the Experiential Creative Director position at Creative Management CO?
Are you energized by collaboration and the delivery of world-class brand experiences? Are you an experiential conceptor with an exceptional book consisting of standout work?
We are seeking a driven, highly collaborative, and proactive Creative Director for our experiential practice at MC2. This role will creatively lead experiential projects from concept to execution.
We define Experiential as engaging consumers / attendees through direct participation in immersive and memorable experiences and you will play an integral role in helping to develop these experiences.
Roles and Responsibilities
- Drive creative concepting for activation experiences incorporating strategy, trends, and client / team brief i.e. - developing attendee experiences as part of a brand activation at a music festival or event. Your concepts consider what we want the attendee to feel and how that ladders up to the client / brand goals.
- Outline attendee journey detailing beat-by-beat experience for easy client understanding / sell-in
- Pitch creative concepts to clients and obtain client approval by presenting final creative executions; responding to client feedback and requests
- Concept social media extensions / amplifications of an activation experience
- Inspire / direct Art Director(s) to author comprehensive project style guide accounting for all potential applications of a project's visual identity
- Work with Art Director(s) to identify and iterate on creative needs not specified in existing client brand guides
- Partner with account and production teams to ensure creative concepts are feasible and geared towards hitting all client KPIs.
- Partner with vendors from a variety of disciplines to achieve an aligned creative execution across project media and applications
- When appropriate, participate in site visits and attends events pre-, during and post-production to ensure creative vision and standard are being met
- Participate in client post-mortems and proactively apply learnings to the next project
- Manage Creative Team, as applicable, assigning them to projects and ensuring their work meets agency and client standards
- Contribute to agency financial health by providing feedback / guidance on creative team hours spent on projects (estimate vs actual), and - in partnership with budgeting team - estimating the time required for upcoming projects and pitches
- Promote Creative Team work standards by defining and following agency production, productivity, quality, and customer-service standards, resolving operational problems and identifying work process improvements
- Proactively identify and flexibly respond to trends impacting clients and our business. Review best practices and integrate into the creative teams' work
- Stay ahead of industry trends and emerging technologies to continually push creative boundaries and deliver cutting-edge experiences
- Take ownership of creative team responsibilities and self-monitor progress, communicating to larger MC2 team updates, challenges, concerns, etc.
- Deliver quality results in a timely manner, adhering to project / RFP due dates and milestones
- Push for continuous, year-over-year improvement in results (e.g., continually raise the bar)
Qualifications
Additional Information
For California employees : Salary range is $130-165k
About MC
An international leader in the exhibit and event marketing industry, we not only design and build beautiful exhibits, we curate memorable brand experiences and innovate the technology within them. We lead the pack in creating dynamic places where people interact with the world's best brands, manifested from our 15 locations in the U.S. and our European location in Dusseldorf, Germany.
Salary : $130,000 - $165,000