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Experiential Creative Director

Creative Management CO
Paramus, NJ Full Time
POSTED ON 2/12/2025
AVAILABLE BEFORE 5/8/2025

Are you energized by collaboration and the delivery of world-class brand experiences? Are you an experiential conceptor with an exceptional book consisting of standout work?We are seeking a driven, highly collaborative, and proactive Creative Director for our experiential practice at MC2.

This role will creatively lead experiential projects from concept to execution.We define Experiential as engaging consumers / attendees through direct participation in immersive and memorable experiences and you will play an integral role in helping to develop these experiences.Roles and ResponsibilitiesDrive creative concepting for activation experiences incorporating strategy, trends, and client / team brief i.e. - developing attendee experiences as part of a brand activation at a music festival or event. Your concepts consider what we want the attendee to feel and how that ladders up to the client / brand goals.Outline attendee journey detailing beat-by-beat experience for easy client understanding / sell-inPitch creative concepts to clients and obtain client approval by presenting final creative executions; responding to client feedback and requestsConcept social media extensions / amplifications of an activation experienceInspire / direct Art Director(s) to author comprehensive project style guide accounting for all potential applications of a project's visual identityWork with Art Director(s) to identify and iterate on creative needs not specified in existing client brand guidesPartner with account and production teams to ensure creative concepts are feasible and geared towards hitting all client KPIs.Partner with vendors from a variety of disciplines to achieve an aligned creative execution across project media and applicationsWhen appropriate, participate in site visits and attends events pre-, during and post-production to ensure creative vision and standard are being metParticipate in client post-mortems and proactively apply learnings to the next projectManage Creative Team, as applicable, assigning them to projects and ensuring their work meets agency and client standardsContribute to agency financial health by providing feedback / guidance on creative team hours spent on projects (estimate vs actual), and - in partnership with budgeting team - estimating the time required for upcoming projects and pitchesPromote Creative Team work standards by defining and following agency production, productivity, quality, and customer-service standards, resolving operational problems and identifying work process improvementsProactively identify and flexibly respond to trends impacting clients and our business. Review best practices and integrate into the creative teams' workStay ahead of industry trends and emerging technologies to continually push creative boundaries and deliver cutting-edge experiencesTake ownership of creative team responsibilities and self-monitor progress, communicating to larger MC2 team updates, challenges, concerns, etc.Deliver quality results in a timely manner, adhering to project / RFP due dates and milestonesPush for continuous, year-over-year improvement in results (e.g., continually raise the bar)QualificationsMinimum 5 to 7 years Creative experience in Experiential agency / environmentAbility to be flexible and highly adaptive in a fast-paced, entrepreneurial environmentStrong copywriting / storytelling skillsExceptional communication and presentation skillsAbility to multi-task and process information efficientlyAssertive and proactive self-starter with strong interpersonal skillsAbility to communicate clearly, delegate projects, and manage multiple projects at onceLearn from past mistakes and strive to not make the same mistake twiceCreative, open-minded, solutions-oriented approach to problem solvingAdditional InformationMC offers a robust benefits package including : Medical (3 choices of plans), Dental (3 choices of plans), 401K, Vision, company paid Life Insurance, company paid Long Term Disability, Short Term Disability, Accident and Critical Illness Insurance plus more. Our culture fosters teamwork, individual strength, and innovation, all in a dynamic environment!MC is an equal opportunity employer. M / F / D / V.For California employees : Salary range is $130-165kAbout MCAn international leader in the exhibit and event marketing industry, we not only design and build beautiful exhibits, we curate memorable brand experiences and innovate the technology within them. We lead the pack in creating dynamic places where people interact with the world's best brands, manifested from our 15 locations in the U.S. and our European location in Dusseldorf, Germany.

Salary : $130,000 - $165,000

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