Growth, Graphic Design Lead

Job Title: Growth, Graphic Design Lead

Location: Remote (EST hours)

Company: Health & wellness CPG startup

Salary: $110k - $160k base

Must-Have Requirements

• 4-6 years of experience in content creation for performance marketing or digital advertising experience creating high-performing video and static assets for paid media
• Strong understanding of ad platforms like Facebook Ads Manager, Google Ads, and TikTok Ads; analytical mindset with a knack for interpreting campaign performance metrics
• Excellent storytelling and creative writing skills with attention to detail

These are must-have requirements to be considered for the role. If you don't have experience in the above, please refrain from applying to this specific role.

Job Description: Growth, Graphic Design Lead

We are seeking a creative and results-driven Graphic Design Lead (Growth) to join our team. In this role, you will craft high-quality, compelling content tailored for performance marketing campaigns across various channels, including paid social, search, and display. This position offers a unique opportunity to merge your creative expertise with data-driven strategies to help scale our health & wellness supplement brand in both eCommerce and B2B markets.

Responsibilities:

• Develop engaging ad creatives, including video, graphic, and copy assets that drives conversation across different paid social and search channels.
• Collaborate with the marketing and design teams to ensure content aligns with brand guidelines and campaign objectives.
• Create ad concepts that target different stages of the funnel (awareness, consideration, conversion) and audience segments.
• Work with influencers and UGC creators to source authentic, on-brand content that resonates with audiences and drives conversions.
• Analyze the performance of content across channels and make data-informed adjustments to improve effectiveness and ROI.
• Conduct research to stay informed about industry trends, competitor strategies, and audience preferences.
• Test and iterate on content ideas to identify top-performing formats and messaging.
• Support the development of storytelling strategies that resonate with both B2B and consumer audiences.

Skills & Qualifications:

• 4-6 years of experience in content creation for performance marketing or digital advertising.
• Proficiency in design tools such as Adobe Creative Suite, Canva, or similar software.
• Strong understanding of ad platforms like Facebook Ads Manager, Google Ads, and TikTok Ads.
• Demonstrated ability to create high-performing video and static assets for paid media.
• Analytical mindset with a knack for interpreting campaign performance metrics.
• Excellent storytelling and creative writing skills with attention to detail.