Marketing Insights & Experience Analyst

We are seeking a Marketing Insights & Experience Analyst for the Marketing Department.

The Marketing Insights & Experience Analyst will support driving impactful member and marketing change through efforts to understand and translate member feedback into actionable root cause analysis and improvement ideas to increase member trust and engagement. The role will utilize member demographic and product/channel usage information to yield insights and drive improved product performance. Role will also drive marketing effectiveness and efficiency improvements by measuring marketing campaign performance (e.g., lift over control), optimizing list selection (email and direct mail), and identifying better ways to achieve business objectives by changes to marketing campaign efforts.

If you have excellent analytical and quantitative skills, you should apply them right away!

Highlights:

• Role will work with internal cross-functional teams to perform root cause analysis on prioritized problem areas and ideate on solutions 
• Provides support for the information and analytical needs of Marketing through data mining, profiling, targeting/segmentation, statistical measurements, list generation, report generation, and response tracking 
• Responsible for data extraction, manipulation, and aggregation to facilitate a flexible reporting environment to assist leadership in the development of future strategies  

Experience:

    Required

• 2 years demonstrated experience understanding business issues and models, translating them into metrics and analysis in such a way as to be easily understood by the business 
• Practical familiarity with statistical significance and hypothesis testing 
• Experience with market research, customer targeting, and list selection 
• Experience in the creation of data visualizations based on key factors, trends and relationships 
• Experience with database queries and linkages using SQL or similar methods 
• Proven ability to track the performance of core marketing strategies and processes by gathering and analyzing data 

    Preferred

• 3-5 years of customer satisfaction and engagement analytics and reporting and/or marketing data analytics and reporting 
• Data warehousing and predictive analytics experience 
• Financial products and services experience 

Education:

    Required

• 4-year degree in business, marketing or related field.  Five years of relevant professional experience may substitute for the degree requirement. 

Skills & Knowledge:

    Required

• An understanding of how to structure raw data as a source for visual reporting is a must 
• Ability to mine large and disparate datasets and synthesize into meaningful and actionable insights 
• Excellent analytical and quantitative skills, able to dive into data and identify issues and patterns, and able to solve problems creatively 
• Experience presenting analysis and recommendations to executives and internal business units 
• Adaptable and resilient in working across diverse cultures, including a demonstrated capability to collaborate and deliver seamlessly with multiple teams 
• Ability to anticipate challenges and/or solve problems as they arise 
• Highly organized and able to manage priorities and work on multiple projects simultaneously, both individually and in a team setting 
• Can quickly sense what will help or hinder accomplishing a goal or understanding a problem; uses logic and methods to solve difficult problems with effective solutions, probes for answers can see hidden problems, looks behind the obvious for root causes and solutions 
• Excellent interpersonal and communication skills, both oral and written 
• Practices attentive and active listening, establishes and builds effective relationships with internal customers 
• Experience in managing marketing campaign measurement, including, but not limited to, target selection, test and control measures and universal control groups, and tracking technologies 
• Excellent computer skills and software knowledge, especially with experience using multiple systems and databases 

    Preferred

• Working knowledge of analytical and visualization tools such as Minitab, Tableau or MS Power BI 
• Experience in managing voice of customer/member data and measurement 

Schedule: Monday- Friday, 8:30 am-5:30 pm

Level of Work: 2C

Credit Human provides employees with many benefits, from insurance coverage to college tuition reimbursement.

To get to know Credit Human and learn more about our benefits, visit our careers page at www.credithuman.com/careers.

Credit Human conducts employment background checks that may be used for decisions related to employment with Credit Human. Standard background checks performed on final candidates include NCUA Administrative and Prohibited Orders, ChexSystems, past employment verification, criminal history checks on convictions, and outstanding arrest warrants within the past seven years. Degree verifications are conducted if listed on the employment application. Additional background checks relevant to the role may include a motor vehicle registration check, credit check, and/or fingerprint card. Applicants must be currently authorized to work in the United States on a full-time basis.