What are the responsibilities and job description for the Senior Product Marketing Manager position at Credit Karma?
*Banking services provided by MVB Bank, Inc., Member FDIC
As a Senior Product Marketing Manager, you will be driving member adoption and engagement by delivering key go-to-market strategies and plans across our portfolio of financial wellness offerings, including credit monitoring and improvement, financial product marketplaces, financial guidance, and more. Specific initiatives will vary based on priority but some examples include increasing adoption for a new Rebuilding Credit customer segment, driving a GTM launch for a new Financial Assistant product, and/or building and showcasing differentiation in our Guidance offerings. You are well-versed in all aspects of marketing including audience insights, market analysis, competitive analysis, strategy creation, cross-functional team leadership and coordination, and program execution. You will report directly to the Senior Director of Product Marketing.
What you’ll do:
- GTM strategy: Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, segmentation, targeting, positioning, messaging framework, and channel strategies
- Market, customer and competitive analysis: Analyze behavioral metrics, market/competitive data, business performance data and customer research to identify growth and improvement opportunities, in close partnership with research and analytics teams
- GTM plan and program execution: Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
- Product planning: Collaborate with product and research teams to influence product strategy and roadmap development
- Partnership and influence: Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)
What we are looking for:
- BA/BS with 8 years of experience in product marketing at a consumer technology company; MBA highly preferred
- 2 years in product marketing at a large B2C tech company
- Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
- Analytical and strategic: deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results
- Proven experience as a driver as well as a collaborator/influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes
What we would like to see:
- Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams
- Outstanding communication skills to present strategies effectively to senior leadership and cross-functional teams in both verbal and written formats. Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
- Highly collaborative work style; able to collaborate and influence cross-functionally
- High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others
- High comfort working with ambiguity, able to anticipate and adapt to shifting priorities
- Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress
- Growth mindset
- Fintech experience a plus
Benefits at Credit Karma includes:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
- Education Perks
- Paid Gift Week in December
Pay Transparency Notice: Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $200,000-$225,000, plus equity and benefits.
Equal Employment Opportunity:
Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.
Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
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