Salesforce Marketing Cloud & CRM Manager

2024 DALLAS MORNING NEWS TOP 100 PLACES TO WORK IN DALLAS-FORT WORTH

Are you ready to make a real impact at a rapidly expanding and diverse financial services company in Plano, TX? CreditAssociates is seeking a Salesforce Marketing Cloud & CRM Manager to lead customer engagement efforts through expert-level SFMC execution and strategic CRM initiatives.

CreditAssociates is a leading provider of debt relief solutions committed to helping individuals and families achieve financial freedom. We provide compassionate support to our clients as they navigate their journey to becoming debt-free, and we strive to build lasting customer relationships grounded in trust, loyalty, and exceptional service.

Pay: $80,000-90,000 per year

What We Are Looking For:

Salesforce Marketing Cloud Expertise:

• Deep experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.
• Hands-on experience with dynamic content, scripting (AMPscript, SSJS), and Cloud Pages.
• Ability to build and optimize customer journeys through data-driven automation.
• Strong SQL skills for querying and integrating customer data across multiple sources.
  
  

CRM & Engagement Strategy:

• Experience leading CRM-driven marketing initiatives focused on client retention, lifecycle engagement, and loyalty programs.
• Ability to analyze customer behavior and translate insights into targeted marketing strategies.
• Familiarity with financial services or subscription-based models is a plus.
  
  

Collaboration & Execution:

• Work cross-functionally with Legal, Sales, Customer Service, and Product teams to align CRM efforts with business goals.
• Own segmentation, personalization, and multi-channel marketing execution to maximize impact.
• Develop and refine campaign roadmaps based on customer behavior insights, market developments, and emerging opportunities within the financial services industry, continually optimizing performance and ROI.
  
  

Qualifications:

• 5 years of hands-on SFMC experience (certifications preferred).
• 3 years in CRM or digital marketing strategy.
• Strong understanding of SQL, HTML, CSS, JavaScript (AMPscript knowledge a big plus).
• Experience with data visualization tools (Tableau, Power BI, Domo, Looker).
• Exceptional problem-solving, attention to detail, and ability to work in a fast-paced environment.
• Bachelor’s degree in marketing, advertising, business, or a related field
• Recommend and experiment with web technologies that could potentially drive positive impacts on lead conversion
  
  

What we expect from the right candidate:

• Mission and purpose driven. You must believe in our cause and have passion for our clients.
• You approach opportunity entrepreneurially and are business-minded, outcome-oriented, and ROI-focused.
• Willing to build a data-driven case and challenge the status quo and business partners for the right opportunities to grow our business and help more clients.
• You take the initiative, set personal goals, work independently yet collaboratively, and are excited about working for a company with substantial growth goals.
• You have superior analytical judgment and are a natural problem-solver.
• You work with a strong sense of urgency.
• Have extraordinary attention to detail and are excellent at developing and optimizing processes.
• Not afraid to work, and even thriving, in a fast-paced, high-volume environment.
• Strong oral and written communication skills.
• You are dependable and follow through with your commitments.
• You want a career with growth opportunities, not a job.
  
  

Benefits:

• Excellent benefits, including Medical, Dental, Vision and company paid Life Insurance
• Generous 401k plan with aggressive company match
• Convenient location near Legacy West
  
  

All qualified applicants will receive consideration without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.