Assistant Director of Engagement

Creighton University is seeking an Assistant Director of Engagement to manage and lead strategic initiatives that enhance student recruitment and alumni engagement in key geographic regions. This role plays a vital part in executing Creighton’s National Target Market Strategy (NTMS), which focuses on ten priority markets to strengthen relationships and drive application and enrollment growth.

Reporting to the Director of Strategic Initiatives & Analytics, the Assistant Director will develop and implement independent strategies that engage alumni, student families, high school counselors, and community organizations. This position requires strong project management skills to oversee market-specific action plans while collaborating with internal teams, including Enrollment Management, University Relations, and Marketing, to ensure alignment with university goals.

The Assistant Director will take ownership of key engagement initiatives, managing budgets related to these efforts and making data-informed decisions to maximize impact. This role involves frequent travel to priority markets to build relationships, support regional engagement efforts, and represent Creighton at events. A successful candidate will be a creative and strategic thinker with the ability to foster long-term partnerships, develop innovative approaches to engagement, and execute initiatives that enhance Creighton’s presence and reputation in key markets.

Key Responsibilities

• Develop and implement independent strategies to enhance Creighton’s visibility and engagement in key geographic regions.
• Manage projects related to alumni and parent engagement, recruitment initiatives, and local partnerships to strengthen Creighton’s presence.
• Work closely with Enrollment Management, University Relations, and Marketing to align NTMS initiatives with university goals. 
• Lead the planning and execution of regional engagement events and recruitment activities to connect prospective students and families with Creighton.
• Travel to key markets to engage with alumni, partners, and prospective students. 
• Recruit, train, and support volunteers who serve as local advocates for Creighton’s recruitment and engagement efforts.
• Track and analyze key performance metrics to assess the effectiveness of NTMS initiatives and identify opportunities for improvement. 
• Use data insights to refine strategies, enhance outreach efforts, and report findings to internal stakeholders.
• Manage budgets for assigned initiatives.
  

Qualifications

• Bachelor’s degree required, preferably in marketing, communications, higher education, or a related field.
• 2-3 years of relevant experience in recruitment, admissions, alumni relations, community engagement, or a similar field.
• Experience working with volunteers, coordinating events, or managing outreach efforts preferred.

Knowledge, Skills, & Abilities

• Knowledge of enrollment and admissions processes is a plus.
• Strong relationship-building skills with an ability to engage alumni, parents, and community partners.
• Passion for Creighton’s mission and enthusiasm for fostering connections within its network.
• Entrepreneurial mindset with a proactive, problem-solving approach.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Data-driven mindset with the ability to analyze trends and adapt strategies accordingly.
• Comfortable with travel and occasional evening/weekend events.