Digital Marketing and Social Media Specialist

Digital Marketing and Social Media Specialist

Who We Are

Crescere Digital is a customer centric full-service digital marketing agency.

Summary

Crescere Digital is seeking a full-time, highly-motivated Digital Marketing and Social Media Specialist. This individual will work with our Digital Marketing Director and our Social Media Director to focus on executing client digital and social media strategies for clients.

Responsibilities

This position will work with our Social Media Director on the following:

• Maintain social media calendars for multiple clients
• Attract new followers and build relevant audiences on client social channels
• Perform copywriting, editing and proofing of marketing materials, web content, social media posts, blogs, and ads as requested
• Create engaging videos by attending events and working with clients
• Optimize copy for search engine marketing
• Perform ongoing keyword discovery, expansion and optimizatio
• Create engaging social media content such as graphics, photos and videos by working with clients and attending events as needed
• Familiar with Canva

This position will work with our Digital Marketing Director on the following:

• Execute the strategy of campaigns, budgets and performance
• Track inbound lead inquiries, events, conversions, and goals
• Drive and analyze metrics that signify growth from campaigns
• Perform ongoing keyword discovery, expansion and optimization
• Research and analyze competitor advertising and industry trends
• Recommend changes to website architecture, content and layouts to improve SEO ranking and maximize conversions
• Produce monthly campaign reports
• Familiar with Google Analytics/AdWords and Facebook Business Manager
• Familiar with platforms such as Hub Spot, Unbounce, Marketo, SEMrush, Moz Pro, DashThis, WordStream a plus

Qualifications

•  4-year college degree
•  Strong knowledge of social media platforms and their algorithms
•  Strong interpersonal and customer service skills
•  Self-started with a positive mindset and high energy
•  Strong creative mindset with the ability to think of new solutions

Workplace

Crescere Digital employees work from home. We use Slack, Asana, Bamboo and Harvest technology to stay in sync. This position will be required to travel to client locations for meetings and to gather social media content as required.

Benefits

We offer two weeks of paid vacation per year after 6 months of service. Our offices are also closed between Christmas and New Years annually (additional PTO). We offer a robust medical benefits package paid for by the company. Compensation based on experience level.