What are the responsibilities and job description for the Senior Demand Generation Manager position at cresta?
About the role:
We’re looking for a strategic Demand Generation Manager to develop and execute end-to-end campaigns. You’ll be instrumental in generating and nurturing high-quality leads through innovative and data-driven strategies.
Responsibilities:
- You’ll be the czar of non-paid channels: email, webinars, and direct mail
- Manage end-to-end demand generation campaigns, ensuring they resonate with our target audience and meet business goals
- Develop and execute intent and interest-based lead generation programs, collaborating closely with Sales to nurture leads through the sales funnel
- Measure and analyze campaign performance, making data-driven decisions to drive pipeline growth
- Partner with our content marketing team to create compelling, targeted content
- Work collaboratively with cross-functional teams, including Sales, Marketing, and RevOps to ensure integrated and cohesive demand generation efforts
Qualifications We Value:
- 4 years in marketing execution, preferably in B2B software
- Campaign Expertise: 2 years in campaign planning and execution in relevant industries
- Proficiency with ABM software (e.g. 6sense, DemandBase), Salesforce, Hubspot, and Webinar Platforms (e.g. Zoom Webinar Solutions, On24)
- Strong ability to work well across team
- Project Management: Excellent project management skills with a keen attention to detail
- High sense of urgency and ability to manage multiple projects and webinars simultaneously
- Ability to assess and prioritize workload in a deadline-driven environment
Perks & Benefits:
- We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs
- Flexible vacation time to promote a healthy work-life blend
- Paid parental leave to support you and your family
- Monthly Gym & Phone allowance
- Work from home office stipend to help you succeed in a remote environment
- Lunches and dinners included for in-office employees via Grubhub
Compensation:
Compensation for this position includes a base salary, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
