What are the responsibilities and job description for the Field Marketing Manager II position at CRH?
Job Description
Serves as the Harvest Table marketing and communications liaison on the account leadership team. Works with the Director of Guest Experience, Harvest Table Brand Team, and account leadership team develop, implement, and evaluate marketing programs and strategies aligned specifically with Harvest Table’s culinary and guest service vision. Supports business strategies and projects, including (but not limited to) branding, sales growth, market penetration, customer retention, quality, image, improved profit margins, and improved market share.
Scope of Role:
Provides ongoing development, maintenance, and implementation of internal and external client communications and marketing initiatives within accounts, in alignment with Harvest Table’s core values and initiatives.
Job Responsibilities
- Responsible for sales development and execution of annual meal plan campaigns, including oral and written presentations to various target groups (e.g.; on-campus residents, commuters, faculty & staff, etc.).
- Builds relationships and interacts with clients, university department heads, student organizations, and community groups.
- Responsible for strategic planning, innovation, creativity, and development of new strategies and tactics for promoting existing or new locations, to enhance sales and increase customer satisfaction.
- Performs marketing research and data collection, including (but not limited to) focus groups, surveys, campus mapping, guest journey mapping, trend development, target market research, and competitive pricing analysis.
- Markets guest engagement events and promotions through marketing collateral, media interaction, and public relations.
- (Where applicable) Responsible for managing the marketing and communications team (i.e. Digital Coordinator, Student brand ambassadors).
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications
- Bachelor's Degree in marketing, communications, public relations, business administration or other related field.
- 2-3 years’ relevant professional marketing experience.
- Strong written and oral communication skills.
- Efficiency in all Microsoft Office products required. Efficiency in Adobe Creative Suite preferred.
- Proven success in the creation and execution of print & digital communication strategies including, but not limited to, social media channels, and WordPress content management system.
- High energy, results-oriented individual who can make a difference, takes initiative, makes things happen, accepts accountability, has a “can do” attitude, and has an appropriate sense of urgency.
- Team player who is creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment.
- Financial acumen, creative problem solving ability, and customer savviness.
- A strong value system, unquestioned integrity, and good listening skills.
Education
About Harvest Table Culinary Group
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At HTCG, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
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