Senior Direct Response Copywriter

Are you a persuasive wordsmith who thrives on crafting copy that converts?

Do you love diving deep into customer psychology to uncover the pain points and aspirations that drive decision-making?

Are you the person everyone turns to when they need a winning headline, an irresistible sales pitch, or an attention-grabbing hook?

Final question: When faced with a challenge, do you get excited or run away?

We're seeking a Senior Direct Response Copywriter to create persuasive, conversion-focused marketing assets like VSLs, Sales Letters, Ad Copy, Ad Scripts and more. In this role, you will conceptualize, create and optimize copy that speaks directly to and resonates with sophisticated legal professionals, leveraging deep market understanding and proven direct response principles to maximize conversions and drive measurable results.

What You’ll Do

• Write high-converting direct response copy across multiple formats (VSLs, sales letters, emails, ad copy, ad scripts, headlines & more) targeted towards law firm owners and legal professionals.
• Continually test new messaging and angles by researching customer data, competitor strategies, and the key drivers of client decisions—pain points, aspirations, and goals—to expand market reach and uncover untapped audience segments.
• Monitor industry trends, economic shifts, and current events in the legal sector, incorporating timely insights into marketing assets to maintain message relevance and capitalize on emerging opportunities.
• Partner with the marketing team to analyze copywriting performance, implementing data-driven optimizations that directly increase marketing-generated revenue.
• Maintain an organized swipe file of successful campaigns, frameworks, and proven hooks to inform future copy development and optimization.

IMPORTANT: TO APPLY **

You will be evaluated and vetted based on your ability to follow instructions

Do not apply through the contact information on the website

To Apply: Please call 404-977-4707 for step-by-step instructions

Who You Are

• You have 3–5 years of proven direct-response copywriting experience, ideally within the legal industry, professional services or B2B.
• You're a skilled communicator who can tailor messaging to resonate with sophisticated legal professionals, demonstrating a nuanced understanding of their business challenges, priorities, and communication preferences.
• You are deeply knowledgeable in direct response copywriting principles and techniques, demonstrating a mastery of persuasive writing across a range of formats.
• Your portfolio demonstrates a clear track record of creating high-converting copy that has directly contributed to revenue growth.
• You thrive in fast-paced, collaborative environments, partnering effectively with cross-functional teams to achieve ambitious marketing objectives.
• You're committed to continuous professional development, actively seeking opportunities to refine your skillset, deepen your understanding of marketing, and grow as a creative leader on the team.

In return, here’s our promise to you

Support for Innovation:

• We back bold ideas and encourage you to experiment with new strategies, tools, and techniques.

Culture of Impact:

• Be part of a mission-driven team that’s revolutionizing law firm growth and making a lasting impact.

Perks

A few benefits you’re sure to enjoy:

• 100% Crisp paid health, vision, and dental insurance, with option to add spouse and dependents
• 5 weeks of paid time off a year, completely off the grid, including 7 paid holidays plus the entire week between Christmas Eve and New Year's Day
• 401(k) with up to 4% company match
• Parental Leave: Additional weeks of PTO at 100% salary for new birth and adoptive parents plus Instacart membership
• State-of-the-art headquarters
• Ergonomic workstations (electric sit/stand desks)
• Mother's room and relaxation room on-site
• Monthly custom Crisp swag for Crispers
• If you are the right fit, but not in Atlanta already, don’t worry! We will pay to get you here! (relocation expenses covered!)

Why Our Work Matters

Lawyers go to law school to learn how to practice law, but law school doesn’t teach them how to run a business. In a world where the best cases often go to the best marketers, not necessarily the best lawyers, legal expertise alone isn’t enough. That’s where Crisp comes in.

We partner with committed, growth-minded law firms that care deeply about their teams, clients, and communities. Often, it’s a David vs. Goliath scenario, where the most dedicated attorneys lack the resources of their larger competitors.

Our mission is to level the playing field, equipping these firms with the tools, strategies, and support they need to stand out and win.

We empower law firms to not only grow their businesses but also make a bigger impact — delivering better outcomes and driving positive change.

At Crisp, we’re here to ensure that the best law firms, no matter their size, have a fighting chance to lead, serve, and transform their communities.

By empowering our law firm clients to succeed, we’re not just building stronger businesses; we’re creating a ripple effect of positive change that impacts lives, families, and communities across the country.

About Crisp

Crisp is an incredibly fast-moving, high-growth company (1470% growth in 3 years) with a laser focus on delivering the absolute best legal marketing and business coaching services on the market today.

Check out what we are about here: www.crisp.co/careers

We’re all about working hard and staying humble. In the spirit of humble bragging, here are some of our awards and accolades:

• Crisp Founder and CEO Michael Mogill named EY Entrepreneur Of The Year® 2023
• Named to Inc. 5000 List of Fastest-Growing Private Companies for 7-Years (2024, 2022, 2021, 2020, 2019, 2018, 2017)
• Atlanta’s fastest-growing companies 9 years in a row (2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)
• Recognized as Atlanta’s Best Places to Work
• Creators and annual hosts of the Crisp Game Changers Summit, the largest and most ambitious law firm growth conference on Earth
• Published the legal industry’s best-selling marketing book
• Host of the most listened-to podcast in the legal industry
• Featured in Forbes, The Wall Street Journal, TechCrunch, Yahoo, and The Huffington Post

Why You Should Work Here

• You will become part of an incredibly crafted and unified company culture with an attentive CEO and teammates who are truly dedicated to success.
• You will work with people from all departments who are happy to help and teach as you work towards growth.
• You will experience working for a company that is truly leading the industry and constantly innovating. Complacency is not part of our vocabulary.
• You will be in an environment that is always ready to tackle a new initiative and put creative ideas into action.
• You will grow personally and professionally. Every measure is taken to ensure our team members thrive. Our Continuing Crisp Education (CCE) program encourages and rewards classes, certifications, book clubs, and trainings.

If you’re looking for a job that’s boring and easy, you won’t find that here. We put 110% into everything we do. Greatness is achieved through hard work, discipline, and sacrifice, and we’re determined to be great.

We’re not crazy; we just believe in what we do.

If you'd like to be part of a nationally recognized, collaborative, and driven team, then we can’t wait to hear from you.