What are the responsibilities and job description for the Senior Direct Response Copywriter position at Crisp?
Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.
About Crisp
At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.
Our rapid growth (1470% in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.
We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.
If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.
About The Role
In this role, you will be responsible for conceptualizing, creating, and optimizing persuasive copy that speaks directly to financially sophisticated buyers. Your work will span multiple formats, including VSLs, sales letters, ad copy, scripts, and more, leveraging proven direct response principles to maximize conversions and drive measurable results.
Responsibilities
Compensation Range: $130K - $150K
About Crisp
At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.
Our rapid growth (1470% in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.
We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.
If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.
About The Role
In this role, you will be responsible for conceptualizing, creating, and optimizing persuasive copy that speaks directly to financially sophisticated buyers. Your work will span multiple formats, including VSLs, sales letters, ad copy, scripts, and more, leveraging proven direct response principles to maximize conversions and drive measurable results.
Responsibilities
- Write high-converting direct response copy across multiple formats including VSLs, sales letters, emails, ad copy, ad scripts, headlines, and more.
- Support the overall business objective of driving net-new revenue by creating persuasive messaging that converts prospects into customers.
- Continually test new messaging and angles by researching customer data, competitor strategies, and the key drivers of client decisions—pain points, aspirations, and goals—to expand market reach and uncover untapped audience segments.
- Monitor industry trends, economic shifts, and current events, incorporating timely insights into marketing assets to maintain message relevance and capitalize on emerging opportunities.
- Partner with the marketing team to analyze copywriting performance, implementing data-driven optimizations that directly increase marketing-generated revenue.
- Build and maintain an organized swipe file of successful campaigns, proven frameworks, and high-performing copy to inform future projects.
- Write blog posts that drive and convert traffic.
- Create lead magnets such as eBooks, guides, and checklists.
- Develop scripts and outlines for short-form organic content.
- You have 5 years of proven direct-response copywriting experience, ideally within high-ticket information products, professional services or B2B.
- You're a skilled communicator who can tailor messaging to resonate with financially sophisticated buyers, demonstrating a nuanced understanding of their business challenges, priorities, and communication preferences.
- You are deeply knowledgeable in direct response copywriting principles and techniques, demonstrating a mastery of persuasive writing across a range of formats.
- Your portfolio demonstrates a clear track record of creating high-converting copy that has directly contributed to revenue growth.
- You thrive in fast-paced, collaborative environments, partnering effectively with cross-functional teams to achieve ambitious marketing objectives.
- You're committed to continuous professional development, actively seeking opportunities to refine your skillset, deepen your understanding of marketing, and grow as a creative leader on the team.
- 100% Company Paid Health/Vision/Dental
- 4% 401K Match
- Generous Paid Time Off
- Paid Parental Leave for New Parents
- Paid Relocation for Non-Local Candidates
Compensation Range: $130K - $150K
Salary : $130,000 - $150,000
