What are the responsibilities and job description for the Senior Email Marketing Specialist position at Crisp?
Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.
About The Role
As our Senior Email Marketing Specialist, you will be responsible for developing, executing, and optimizing email marketing campaigns and automation workflows using HubSpot. Your primary goals are to nurture leads, engage our audience with relevant content, and generate qualified opportunities for the sales team.
A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98% deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation.
Responsibilities
5 years of email marketing experience with a proven track record of generating net-new revenue directly attributable to your email efforts. Proven hands-on experience managing 250K monthly email sends and consistently achieving strong inbox placement (98% deliverability, Advanced proficiency using Hubspot Enterprise, specifically managing email campaigns, segmentation, workflow automation, and report creation. Deep experience setting up and managing triggered email automations based on user behaviors, journey mapping, and defined segmentation strategies. Technical knowledge of email deliverability, including sender authentication (SPF, DKIM, DMARC), IP warming, and list hygiene processes. Experience building responsive, optimized email templates using HTML/CSS. Strong analytical capabilities to interpret campaign data and clearly communicate results and recommendations. Excellent collaboration skills, with a proven track record working across marketing, sales, and operational teams.
Not Required But a Bonus
At Crisp, we're on a mission to make a $10B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.
Our rapid growth (1470% in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.
We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.
If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.
Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.
About The Role
As our Senior Email Marketing Specialist, you will be responsible for developing, executing, and optimizing email marketing campaigns and automation workflows using HubSpot. Your primary goals are to nurture leads, engage our audience with relevant content, and generate qualified opportunities for the sales team.
A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98% deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation.
Responsibilities
- Own email marketing end-to-end: plan, build, and schedule email marketing campaigns using Hubspot, including writing copy or collaborating with copywriters.
- Build and continuously optimize automated automated workflows in Hubspot to nurture, engage, educate and convert prospects at key buying stages.
- Regularly conduct A/B tests on subject lines, segmentation, send timing, messaging, and creative elements to continually optimize performance.
- Collaborate cross-functionally with Sales, Business Development, Performance Marketing, and Revenue Operations teams to ensure alignment of email strategy to broader revenue objectives.
- Maintain 98% email deliverability rates by proactively managing sender authentication (SPF, DKIM, DMARC) and sender reputation (IP warming).
- Regularly monitor and optimize database hygiene to keep bounce rates consistently below 2%.
- Provide clear, actionable reporting on email campaign impact, pipeline contribution, and revenue generated.
- Document effective processes, strategies, deliverability guidelines, and campaign best practices in clear internal playbooks for team scalability.
- Zapier Experience
- Experience supporting account-based sales teams.
- 3rd party integrations using REST API.
- Marketing attribution and modeling.
- Cold email campaigns.
- 100% Company Paid Health/Vision/Dental
- 4% 401K Match
- Generous Paid Time Off
- Paid Parental Leave for New Parents
- Paid Relocation for Non-Local Candidates
At Crisp, we're on a mission to make a $10B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.
Our rapid growth (1470% in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.
We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.
If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.
Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.
