What are the responsibilities and job description for the VP of Marketing position at Crista?

This is a Full Time position at CRISTA Ministries in Shoreline, WA.

Compensation : $157,858 to $170,000 annual salary depending on experience

Benefits : Competitive package including Medical, Dental, Vision, Health Savings Account, Flexible Spending Account, 403(b) matching, Life and Disability benefits, PTO, Holiday Pay, Parental Leave, up to 85% King’s school tuition discount for dependent child(ren) K-12

COMPANY OVERVIEW

CRISTA Ministries (“CRISTA”) is a Christian church community that exists to exercise and express its Christian beliefs. At the core of our Christian church community is the belief that as Christians, we are part of the priesthood of all believers, set forth in I Peter 2. We believe this priesthood calling rests upon all Christians and is a foundational, spiritual practice of our CRISTA community. This priesthood calling evokes within us the response to view our work as our ministry. We believe that all representatives of our community are ministers of the gospel and play equally important roles in exercising, expressing and teaching our beliefs (I Corinthians 12 : 17-23).

CRISTA exists to make known the love of Jesus Christ through demonstrated works of service and ministry. We use every method available so that the people of the world may hear the Gospel, accept Christ as their Savior, and grow in their faith. We are a united family of Biblical Ministries inspired by a shared vision to serve and impact the young through the elderly, all cultures and backgrounds, in our own backyard and around the world through excellence in our service and operations. By leading a healthy and sustainable organization, CRISTA empowers its ministries to serve the needs of the world and share the Gospel, making disciples. Our commitment is to glorify, honor and obey the Lord in all we do through a workforce of ministers : our staff and volunteers who are called, committed, and faithful Christians.

CRISTA leads five distinct ministries in alignment with our calling to draw people into a transforming relationship with Christ. From World Concern’s relief and development efforts around the globe; from CRISTA Media’s stations that broadcast uplifting messages and music through your radio dials to the fireside songs that bring joy to campers year-round at CRISTA Camps ; from the young minds equipped with knowledge at King’s Schools to the seniors receiving exceptional care at CRISTA Senior Living . Whether traversing the globe or right in our backyard, the CRISTA family of ministries is empowered to meet the needs of those we serve with the Gospel of Jesus Christ.

POSITION SUMMARY

The Vice President of Marketing for CRISTA Ministries is responsible for developing and executing effective fundraising and marketing strategies for the individual ministries as assigned by the CDO. Focus on building brand awareness, acquiring new donors and strengthening donor retention efforts. Hire, train and lead a team of marketing and fundraising professionals, guiding them to effectively manage the day-to-day marketing needs for each ministry. Collaborate closely with Resource Advancement Senior Leadership and ministry leadership to ensure the successful execution of strategies. Oversee portions of the marketing budget, making sure that marketing and fundraising goals are met in alignment with CRISTA’s overall mission and vision.

ESSENTIAL FUNCTIONS

DUTIES

Christ-centered Leadership

Serve as Vice President of Marketing within CRISTA Ministries to help accomplish the overall vision and mission for CRISTA and its ministries in alignment with CRISTA’s values and Kingdom first culture.
Provide God honoring leadership and effective decision making that is informed by prayer.
Prayerfully lead and establish strategic plans for organizational growth and success of CRISTA.
Grow in personal relationship with Jesus Christ.
Speak, act and counsel with wisdom and grace.

Staff Leadership and People Management :

Instill a leadership culture of Transformative Performance Management for all staff.

Recruit and hire qualified and competent staff; train, disciple, assign, transfer, and promote employees to serve the best interests of the Marketing Department.

Take time to build personal connections with staff by supporting their interests and understanding their motivations, strengths and goals.

Empower staff by collaborating and assigning significant responsibilities.

Ensure systematic performance evaluation of Camps personnel and initiate corrective action as necessary.

Encourage and support continuous learning and career development by providing training, mentoring and ongoing educational opportunities.

Actively seek different perspectives to ensure all voices are heard in decision making processes.

Develop and empower staff to work efficiently and grow in their skills.

Lead directors, managers and specialists to execute marketing and fundraising projects.

Marketing and Fundraising Strategy and Execution :

Develop, execute the ensure the success of the annual marketing and fundraising strategy and goals for assigned ministries.

Create annual, multi-million-dollar revenue-generating, fundraising strategies and campaigns for World Concern and CRISTA local ministries as assigned.

Collaborate with RA Leadership and executive leadership to further the mission of World Concern and develop the fundraising budget.

Collaborate with RA Operations, Creative House, Donor Relations and external agencies to execute fundraising strategies.

Acquire new donors and cultivate existing donors.

Marketing Strategies for Service Ministries :

Develop and execute marketing strategies for service revenue ministries.

Build industry-leading lead generation programs for CRISTA local ministries.

Marketing and Branding Collaboration :

Collaborate with the ministry teams to uncover insights and strategies to develop.

Implement marketing and branding strategies for new and existing products, internally and externally.

Strategic Marketing Plan Development :

Lead the strategic development of marketing plan campaigns.

Work closely with clients, management, Creative House, and external partners, to create effective and efficient marketing strategies focused on growing audiences.

Market Research and Analysis :

Understand and interpret key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends.

Translate results into actionable marketing strategy insights by identifying key trends and opportunities, targeting market initiatives and analyzing performance metrics.

Budget Management and Reporting :

Manage and oversee portions of the marketing and fundraising budgets.

Monitor fundraising efforts and report on monthly progress toward annual goals.

Collaborate with RA Leadership Team to formulate contingency plans when metrics indicate revenue and / or production goals are at risk.

Participate and contribute to RA and / or World Concern staff meetings and devotions, Resource Advancement project production meetings, and creative planning meetings for appropriate campaigns.

Perform other duties as assigned.

SUPERVISORY RESPONSIBILITIES :

Marketing directors, managers, and coordinators

Fundraising Manager

External agencies and vendors

ESSENTIAL QUALIFICATIONS

CHRIST CENTERED

Belief that Jesus Christ is Lord and Savior

Is a committed Christian who is dedicated to continued spiritual growth and development as evidenced through a growing personal walk with God (e.g. daily spiritual rhythms of prayer, fellowship, Bible study, etc).

Prayerfully seeks God’s will in their own lives and in their ministry at CRISTA.

Engages our ministry including staff and colleagues through prayer, participation in spiritual practices, leading devotionals and other spiritual practices.

Affirms, aligns with and supports CRISTA’s Statement of Faith and Christian Community Representative Statement (CCC).

Conducts themselves in a manner which reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).

Demonstrates the values of a CRISTA leader.

EDUCATION

Bachelor’s degree from an accredited college or university recognized by the United States Department of Education or equivalent. Relevant work experience may be substituted for education on a year-for-year basis.

EXPERIENCE

10 years’ experience in a non-profit organization or marketing agency leading fundraising and marketing efforts, measurable success in multiple facets of direct response fundraising and donor acquisition, including successful strategy setting, budgeting, and implementation. Five years of senior management experience.

SOFTWARE / EQUIPMENT KNOWLEDGE

Experience with donor management systems

OTHER CONSIDERATIONS

Demonstrated understanding of how changing donor behaviors are impacting direct marketing channels.

Advanced knowledge of current and effective direct response marketing techniques and best practices, including emergency response fundraising.

Ability to communicate confidently, collaboratively, and effectively with the leadership team, staff, donors, and suppliers; must have exceptional written, oral, and listening communication skills.

Ability to identify measurable outcomes and utilize strong analytical skills to maximize ROI for each channel.

Capacity to complete hands-on management of multiple projects with competing deadlines in a fast-moving and highly complex organization.

PREFERRED QUALIFICATIONS

EDUCATION

Master’s degree in related discipline

SOFTWARE / EQUIPMENT KNOWLEDGE

Experience with Salesforce or similar enterprise-level donor management system

STATEMENT OF NONDISCRIMINATION

CRISTA is a Christian, religious organization that lives out its faith-based mission through five ministries : CRISTA Camps, CRISTA Media, CRISTA Senior Living, King’s Schools, and World Concern. As permitted by Title VII of the Civil Rights Act of 1964, CRISTA reserves the right to prefer employees of a particular religion and to require its employees to hold certain religious beliefs, engage in certain religious observances, and engage in or refrain from engaging in certain behavior, based on CRISTA’s religious beliefs. CRISTA’s employees must agree with and support without reservation CRISTA’s Statement of Faith and must conduct themselves in accordance with the religious beliefs and practices that flow from that Statement of Faith and CRISTA’s Christian Community Policy.

Among those employees and employment applicants who agree with and support without reservation and abide by the Statement of Faith and CRISTA’s Christian Community Policy, CRISTA does not unlawfully discriminate on the basis of race, color, national origin, age, sex, disability, genetic information, or any other protected characteristic. Based on its religious beliefs, CRISTA values and respects the dignity of all persons and appreciates the diversity of God’s creation.

J-18808-Ljbffr

Salary : $157,858 - $170,000

Apply for this job

Receive alerts for other VP of Marketing job openings

VP of Marketing

What are the responsibilities and job description for the VP of Marketing position at Crista?

What is the career path for a VP of Marketing?

Not the job you're looking for? Here are some other VP of Marketing jobs in the Washington, DC area that may be a better fit.

We don't have any other VP of Marketing jobs in the Washington, DC area right now.

AI Assistant is available now!