What are the responsibilities and job description for the Associate Director of Search, SEO position at Critical Mass?
In this role, you'll lead a high-performing team of search marketers in driving best-in-class SEO strategies for some of the world's biggest brands.
As Associate Director of SEO, you know how to unlock the stories found in data, and translate those stories into opportunities to meet customers wherever they're searching across the evolving digital landscape. You'll use search insights to craft data-driven strategies that demonstrate a deep understanding of our clients' businesses, objectives, and customers. You'll also develop strategic SEO roadmaps and processes to drive measurable results through content strategy, user experience, and a strong technical foundation.
You'll play a critical role in shaping our SEO services and capabilities, building a high-performance team, and helping our clients achieve top-tier performance.
You will :
- Own the creation, definition, execution, and optimization of holistic search strategies
- Represent the Search practice within the agency, serving as a strategic thought leader, entrepreneur, advocate, and educator
- Hire, manage, and grow a high-performing team of search strategists
- Serve as an integral part of the account leadership team, making recommendations on strategy and approach to drive innovation and performance
- Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
- Pitch and implement new search projects and service offerings
- Define success metrics and translate SEO results to business objectives
- Collaborate with cross-functional teams to incorporate SEO strategies and best practices
- Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports
- Optimize social search channels (e.g. YouTube, TikTok) to maximize brand and content visibility across the digital landscape
- Align paid and organic search strategies to reduce costs while maximizing key business activities
- Conduct regular SEO audits and competitive analyses
- Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner
- Develop frameworks and processes to systematically track and improve search performance
- Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
- Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
- Monitor, analyze, and report on search results and performance to both internal and external stakeholders
- Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients (e.g. AI and conversational search, ML-driven automation, visual search, voice search, social search, etc.)
You have :
You may have :
What We Offer :
The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days per week.
The ask stems from our want to :
We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [redacted].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based : https : / / www.consumer.ftc.gov / articles / job-scams#avoid
If Canada based : https : / / www.canada.ca / en / services / finance / consumer-affairs.html
If U.K. based : https : / / www.gov.uk / consumer-protection-rights
If Costa Rica based : https : / / www.consumo.go.cr / educacion_consumidor / consejos_practicos.aspx
