What are the responsibilities and job description for the Senior Marketing Campaign Specialist position at Critical Mass?
Job Description
We are seeking a highly skilled Campaign Engineer to join our team. The ideal candidate will have 3-5 years of experience using SQL, Python, or working with APIs for data extraction, and 3-5 years of experience designing ETL solutions.
About the Role
- Design and create segments using SQL for complex multi-channel journeys, including dynamic content and trigger-based deployment.
- Automate manual processes and continuously improve the efficiency of existing automation using SQL, Python, and other relevant tools.
- Monitor campaign deployments & deliverability, troubleshoot, and resolve issues promptly.
- Analyze documentation and propose data extraction solutions; write code to interact with APIs for data download/upload.
- Work with the Marketing Sciences team to set up, track campaigns, and collaborate with the development team to productionalize code.
- Own the campaign implementation, management, and monitoring on platforms such as Adobe Campaign Classic, Salesforce Marketing Cloud, Adobe Journey Optimizer, Pega, and Braze.
- Provide solutions to current data issues while ensuring scalability and efficiency.
- Collaborate with agency, vendor, partner, and client stakeholders to develop and execute marketing campaigns.
- Communicate with internal stakeholders regarding results, deliverables, and statuses of programs and in tagging and data infrastructure design to enhance marketing and business analytics.
Requirements
- Bachelor's Degree.
- English proficiency (B2 /C1).
- 3-5 years of experience using SQL, Python, or working with APIs for data extraction.
- 3-5 years of experience designing ETL solutions.
- Knowledge of cloud computing technologies like Salesforce, Databricks, Azure, Snowflake, and AWS.
- Strong analytical mindset with exceptional reporting skills and attention to detail.
- Experience with HTML, CSS, SSJS, and personalization in campaign tools.
- Excellent communication skills with experience working in cross-functional teams across different experience in campaign management on platforms like Salesforce Marketing Cloud, Adobe Experience Platform, Pega, or Braze is a PLUS.
- Strong project management and customer relationship skills.
- Demonstrated ability to quickly learn and apply knowledge across a wide range of subjects.
