What are the responsibilities and job description for the Senior SEO Strategist position at Critical Mass?
As Senior SEO Strategist, you'll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data-driven insights will enable you to elevate marketing campaigns and enhance user experiences for the world-class brands we work with.You understand that today's user experience starts at the search results, and you have a knack for ensuring that the right content is discoverable to the right people, at the right time. With your analytical skills and attention to detail, you excel at analyzing data and providing actionable recommendations to improve digital visibility. Collaboration is second nature to you, as you work seamlessly across disciplines to implement SEO best practices, drive search initiatives, and meet customers wherever they're searching.
You will : Develop, execute, and optimize holistic SEO strategies for global brandsHarness the power of search data to understand user intent, create targeted content strategies, and uncover exciting business opportunitiesExpand your leadership skills as you mentor, train, and oversee a team of talented SEO specialistsBe the driving force behind defining success metrics and translating SEO results into business objectivesPitch and implement new search opportunitiesDeliver actionable insights to clients through visually compelling reports, including strategic recommendations to drive growth and increase brand visibilityOptimize across multiple social and search channels to maximize brand and content visibilityAlign paid and organic search strategies, optimizing for cost-efficiency and driving strategic integrationCommunicate with SEO team and management on project developments, timelines, and resultsConduct regular SEO audits and competitive analysesIdentify and implement technical optimizations related to crawlability, indexability, structured markup, accessibility, site speed improvements, linking, and moreMake copy, content, and site structure recommendations based on search data insightsCollaborate with multidisciplinary teams to incorporate SEO strategies and best practicesDefine and document search-driven guidelines and requirements for various page elements, such as page speed, structured markup, site architecture, URL structure, meta content, internal linking, headings, accessibility best practices, and moreAnalyze and report on SEO performance, driving informed decision-making and continuous improvementCommunicate SEO concepts in a concise, relevant, and easy-to-understand mannerKeep your finger on the pulse of the latest digital trends and changes in the search marketing landscape, identifying new opportunities for brands in AI search, automation, visual search, voice search, social search, and moreYou have :
5 years of SEO experienceExcellent written and verbal communication skillsStrong presentation and data storytelling skills, with the ability to tailor messages to different audiences and leverage data visualizationDemonstrated achievements in systematically improving search performance and driving traffic and conversion growthStrong data analytics skills, and proficiency with tools like Google Analytics, Looker Studio, Adobe Analytics, Google Search Console, etc.Experience with third-party SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.Strong content strategy skills, including data-driven content creationStrong understanding of technical SEOExperience defining and documenting cross-disciplinary processes to streamline SEO implementation and best practicesStrong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasetsExperience using data to identify insights, make recommendations, and inform the development of strategies and projectsPassion for staying current in a rapidly evolving digital environment, leveraging new tools and digital marketing channels to gain a competitive edgeExperience managing and training junior SEO specialists is ideal, but not requiredExperience managing paid search, PPC, or SEM campaigns ideal, but not requiredWhat We Offer
Global maternity and parental leaveCompetitive benefits packagesVacation, compassionate leave, wellness days, and flex daysAccess to online services for families and new parentsExtensive winter holiday office closuresSummer Fridays (off at 3 : 00 PM local time every Friday)Diversity and Inclusion Board with 12 affinity groupsEnterprise-wide employee discountsThe Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to :
Strengthen opportunity for continuous learningImprove collaboration and team relationships.Increase employee engagement
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [redacted].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based : If Canada based : If U.K. based : If Costa Rica based :
