Demo

Director, Category Commercial Management

Cross Resource Group
Broomfield, CO Full Time
POSTED ON 2/26/2025
AVAILABLE BEFORE 5/23/2025

Job Description

Job Description

6 month contract- Could potentially extend or lead to foot in the door role.

Due to this role being contract, it will not be responsible for managing any full time employees

100% remote but the manager sits in Louisville, would be open to local canddiates

Vision of the role :

Lead Category Commercial for given brand(s) or channel to translate BU objectives and strategies into sales and channel specific strategies and objectives thatdrive sustainable, profitable growth in the BU.Facilitate the communication between sales and brand marketing.Provide the business intelligence for given BU / products to the sales team to create and develop customer plans.Steward across go-to-market processes ensuring that sales / customer voice is considered (customer business planning, new product launches, supply chain allocations.).

Key responsibilities

Translate BU objectives and strategies into sales and channel specific strategies and objectives

  • Own the customer planning process and oversee the development of plan creation (e.g., guidance provided by finance, input from the BU based on priorities, sales creating customer-specific plans, etc.)
  • Set clear and specific executional (assortment, merchandising, pricing and shelving) objectives for each brand and communicate objectives to sales team / customer planning using insights from RGM and the marketing center of excellence
  • Ensure that channel specific strategies and innovations are being developed by the BUs (e.g., club-specific SKUs, etc.) work with the BUs and marketing to enhance this process
  • Create customer promotion calendar that follows established promotion guidelines and best practices and ensures optimal return on investment

Coordinate with BUs to build the brand plans and stories for sales to execute

  • Work with BU to develop brand story, including what shopper cares about
  • Understand competitive landscape, provide business with context and what is happening in the market
  • Provide business intelligence for specific BU / products, be well versed on what is happening in the business
  • Represent the priorities of sales and the BU, when needed

  • Act as a liaison between Sales, Brand Marketing and other staff functions to ensure that customer execution is in line with strategic brand and category objectives
  • Provide sales input into the marketing / innovation team regarding product development (e.g., pricing, pack size, etc.) maintain cross-channel view for new product and brand launches
  • Ensure consistent BU approach across all the different customers managed by the field teams by ensuring cross functional alignment of trade investment plan
  • Represent customer and field voice in internal, cross-functional meetings
  • Lead commercialization of new product development and launches

  • Help shape innovation pipeline by providing relevant insights into the R&D process (e.g., shopper insights, shelving, etc.) especially for product design and packaging design
  • Engage with cross-functional innovation team and provide the voice of sales / customers
  • Build new product launch plan (i.e., sell deck) to articulate where we are going first with new products, right pricing, ship dates, etc.
  • Maintain cross-channel view for new product launches and brand launches and support Danone North America leadership in making go / no-go launch decisions
  • About You :

  • Bachelors Degree required
  • Ability to understand shopper insights, translate into customer friendly language
  • Minimum 6 years of experience in CPG Field Sales or related functions, including trade marketing, broker management, direct customer selling experience, Category Management and / or Shopper Marketing
  • Strong collaborator and communicator, effectively working across the organization ability to navigate a dynamic and demanding environment
  • Demonstrated ability to achieve breakthrough results through the course of work
  • Strong team leadership and management skills demonstrated ability to attract, develop, and maintain high performers
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