SEO Specialist

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.

A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You'll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview :

The SEO / Digital Marketing Specialist is responsible for improving CCM's loan officer and corporate presence on search engines to drive increased traffic, visibility, and user engagement. The specialist will oversee keyword research, strategy, and execution of SEO campaigns with an emphasis on improving loan officers' local search rankings through on-page optimization, link building, technical optimization, content strategy, and in-depth data analysis to generate leads and conversions.

Secondary responsibilities include management and maintenance of ccm.com.

Job Responsibilities :

• Conduct keyword research for consumer direct and retail.
• Implement SEO strategies through on-page optimization, technical audits, link building, and content development.
• Develop and improve digital strategies that drive traffic and ROI for the company and loan officers.
• Update and optimize CrossCountry Mortgage's website, drive organic traffic, and increase conversions based on data.
• Provide recommendations for website features / enhancements and CMS functionality
• Regularly analyze data using third party tools to understand user behavior and provide insight into the topics that drive interest and engagement.
• Develop ongoing plans to monitor and measure SEO and website performance, while reporting on campaign results.
• Perform competitive analysis as needed.
• Collaborate with the internal team to implement projects and tasks.
• Work with the branch network to coordinate and process SEO / digital marketing requests.
• Collaborate with marketing team to produce materials that are compliant, meeting all industry-related requirements / regulations.
• Maintain and update reports and internal files for record keeping and audit purposes.
• Keep up to date and informed on new SEO / digital trends and adapt accordingly.
• Conduct regular website audits to identify and resolve issues.
• Create and share monthly reporting.
• Provide education and present updates to field marketing staff and loan officers.

Qualifications and Skills :

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com

CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package : https : / / mycrosscountrybenefits.com /

California residents : Please see CrossCountry's privacy statement for information about how CrossCountry collects and uses personal information about California applicants.

CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual's association with a member of a protected group or any other characteristic protected by federal, state, or local law ("Protected Characteristics"). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.

CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD / FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org