What are the responsibilities and job description for the Marketing Consultant Professional position at Crossfire Consulting?
Targeted Years of Experience: 3-5 years
Responsibilities for the Marketing Consultant Professional:
The Digital Marketing organization has built an Experimentation and Optimization practice aimed at changing the way we do marketing by delivering personalized experiences at scale across all journeys at a rapid pace. The future of modern marketing is data driven and places technology at the core. This enablement practice within Digital Marketing is focused on creating transformational experiences by equipping business units and growth pods with the capabilities and feature functionalities that next-gen technologies have the ability to deliver.
As a Marketing Consultant, you will be responsible for planning and executing on test concepts, allowing us to extract maximum value in our Digital Marketing efforts. You will be using cutting edge test tools and AI-driven platforms to address key gaps and pain points in the digital shopping experience. You will support the strategy leads in building the test specifications which include socializing the final approach with our business stakeholders. You will develop both A|B, multivariate and continuous optimization testing , overseeing its development and ensuring its accuracy and effectiveness in improving key selling pages and experiences.
You will also take the learnings and results of each test and present them to leaders to determine the best potential solutions.
Responsibilities for the Marketing Consultant Professional:
The Digital Marketing organization has built an Experimentation and Optimization practice aimed at changing the way we do marketing by delivering personalized experiences at scale across all journeys at a rapid pace. The future of modern marketing is data driven and places technology at the core. This enablement practice within Digital Marketing is focused on creating transformational experiences by equipping business units and growth pods with the capabilities and feature functionalities that next-gen technologies have the ability to deliver.
As a Marketing Consultant, you will be responsible for planning and executing on test concepts, allowing us to extract maximum value in our Digital Marketing efforts. You will be using cutting edge test tools and AI-driven platforms to address key gaps and pain points in the digital shopping experience. You will support the strategy leads in building the test specifications which include socializing the final approach with our business stakeholders. You will develop both A|B, multivariate and continuous optimization testing , overseeing its development and ensuring its accuracy and effectiveness in improving key selling pages and experiences.
You will also take the learnings and results of each test and present them to leaders to determine the best potential solutions.
- Responsible for setting and delivering a strategy of digital testing opportunities to drive growth, increase revenue, reduce support costs, and improve the digital experience for customers.
- Responsible for driving cross functional collaboration through the testing and optimization process from ideation through creative development, site deployment, results reporting and executive readouts.
- Ensuring tight linkage across business owners to coordinate testing with site enhancements and maintain alignment with the broader digital strategy.
- Building highly effective and mutually-rewarding relationships across internal and external stakeholders, and be able to effectively communicate and gain buy-in with stakeholders and executives.
- Bachelor’s degree or three or more years of work experience.
- Experience in Digital CX, digital marketing, or digital product management either in a business, agency, or consulting organization.
- Knowledge of digital technologies, products and services, and the overall digital ecosystem.
- An MBA or Advanced degree in Digital Marketing and Media.
- Experience using digital targeting and personalization systems and technologies.
- Experience in roles that require initiative to drive project funnels, tenacity to deliver results in a complex environment, and the ability to lead across many concurrent projects.
- Strong data analytics and quantitative skills in financial and assessment of monetization models.
- Experience in creating and executing effective programs to grow sales, traffic, and/or engagement.
- Experience planning and implementing digital site optimizations or multivariate tests with a goal of maximizing conversion rate*** orders, or other business outcomes.
