What are the responsibilities and job description for the Director of Planning position at Croud?
ABOUT CROUD
A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way.
We're rooted in our performance heritage, and we bring that mindset to everything we do : brand planning, strategy, integrated media, social, creative, and data. We're passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.
The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60 languages.
Located in the heart of SoHo, our New York office is home to a group of 100 highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.
Find out more about Croud NY here!
ROLE OVERVIEW
Croud is recruiting a Director of Planning to help develop, coordinate, and lead our strategy offering in New York. Together we want to create a new type of strategic process : one that is based on intelligence data surfacing actionable insights, forming a connection to brand from our performance heritage, and actively preparing our clients and solutions for the next iteration of the media landscape
We are investing in Strategy & Planning as a priority arm of the business, and we want to add to our quickly growing US team with additional leadership. Global Strategy & Planning has continued to be the quickest expanding vertical in the business and this US role will sit alongside our UK counterparts to form our key proposition.
Strategy serves to leave you feeling uncomfortable.
Planning serves to show you it's possible.
In this role the job is simply - ๐๐ต๐ฒ ๐ณ๐ถ๐ฟ๐๐ ๐๐ฎ๐ป๐ด๐ถ๐ฏ๐น๐ฒ ๐ถ๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ฒ๐๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ฎ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ต๐ฎ๐ ๐ถ๐ "๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ผ๐ผ๐ฑ ๐ฏ๐ ๐ฎ๐ฏ๐๐ผ๐น๐๐๐ฒ๐น๐ ๐ฒ๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ".
This role within the Strategy & Planning team is to provoke action into tangible solutions that act as the connective tissue to drive for our clients & Croud. This role will be responsible for improving our client's business by creating strategies that connect brand, marketing, and commerce. Expanding the agency's playbook to deliver incrementally centric marketing. Simply put, developing a new type of brand strategy & media planning; one that puts disruption first (frequency centric, spike & sustain) and is based on material outcomes (market share, brand equity, incremental revenue).
At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive :
- In it together - our value on integration, collaboration and outcomes
- Eye on the future - our value on futurism, creativity and passion
- Generous in spirit - our value on people, development and inclusion
- Do what you say - our value on integrity and accountability
- Make a difference - our value on purpose and impact
RESPONSIBILITIES
Examples will include :
This role would sit within our US Management team and feed into teams internationally. We want you to be a part of the Croud leadership team and community, contributing to our proposition and driving the business forward.
The successful candidate in this role as Director of Planning will report to the VP of Strategy & Planning and work closely with Croud's Biddable team, Media Measurement Directors and VP of Client Leadership in the US.
OBJECTIVES & REQUIRED KNOWLEDGE
Essential :
Desirable :
COMPANY BENEFITS
Every employee is eligible for the benefits listed on our careers site which include :
COMPENSATION
Salary Range for this position is $150,000 - $175,000 per year.
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's / applicant's skill set, level of experience, and qualifications.
Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, color, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Department Strategy and Planning Locations New York Remote status Hybrid Remote
Salary : $150,000 - $175,000
