Marketing Specialist

Job Description

Job Description

About Us

Health Admins is a leading third-party administrator in the healthcare space. Our Vision is to radically improve the way individuals interact with the healthcare system. We are committed to providing innovative and efficient health care solutions to our clients, ensuring they receive the best possible care and service.

What We Are Looking For

Our ideal candidate will play a crucial role in our marketing environment, optimizing its performance, and driving continuous improvements to support our business goals and enhance our service delivery.

Every Team Member is Driven by a Commitment to Live out These Values :

Be Authentic : Be true and honest

Be Helpful : Pitch in and help

Be Innovative : Seek & embrace innovation

Be Accountable : Do what you say you are going to

Employees are expected to embrace our core values by being “A Hero in Action.” These values lay the foundation for the way we engage with each other and with our clients. They form the guardrails for our decision making and approach to problem solving.

Position Overview :

As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote Health Admins' brands, including TRU, Sedera, Altrua, and Covenant. This role involves collaborating with internal teams and external partners, to maintain project tasks, and to drive brand awareness, generate leads, and support the overall growth objectives of the organization.

Key Responsibilities :

Marketing Campaigns

Develop and execute regional marketing campaigns to promote Health Admins' brands and products.

Collaborate with the marketing team to ensure alignment with overall brand messaging and objectives.

Utilize a mix of traditional and digital marketing channels to maximize reach and impact.

Execute Email and social media content and campaigns

Event Planning and Execution

Help plan and execute events, including conferences, and community outreach programs, to enhance brand visibility.

Coordinate logistics, sponsorships, and promotional materials for events.

Represent Health Admins at industry events when needed, and engage with key stakeholders.

Relationship Building

Build and maintain relationships with local partners, organizations, and influencers to amplify brand presence.

Collaborate with brokers and affiliates to align marketing efforts and achieve mutual objectives.

Market Research

Conduct market research to understand regional dynamics, identify opportunities, and stay informed about competitor activities.

Provide insights and recommendations to optimize marketing strategies based on regional trends.

Content Development

Create content or work with available creative assets to develop content and collateral to promote Health Admins’ products and services including marketing and sales collateral, presentations, and promotional materials.

Ensure that all content aligns with brand guidelines and resonates with the target audience in the region.

Performance Analysis

Monitor and analyze the performance of marketing initiatives.

Provide regular reports on key performance indicators and make data-driven recommendations for improvements.

Brand Ambassadorship

Act as a brand ambassador, embodying the values and mission of Health Admins in all marketing activities.

Ensure consistency in messaging and branding across all touchpoints.

Skills / Education / Experience :

Bachelor’s degree in marketing, business, or a related field.

Proven experience in field marketing, event planning, and regional campaign execution.

Familiarity with the healthcare industry and TPA services is a plus.

Familiarity with creative design software - Adobe Suite, Canva, etc.

Familiarity with email vendor programs - MailChimp, etc.

Familiarity with project management software - Monday, Teamwork, etc.

What We Offer

Competitive salary and benefits package

Dynamic and innovative work environment

Opportunities for professional growth and development

Remote work flexibility

Equal Opportunity Statement

We are deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We are proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro diversity, disability, age or veteran status, or any other non-merit based or legally protected grounds. We are committed to providing reasonable accommodation to qualified individuals with disabilities in the employment application process.