Senior Manager, Marketing - (Hybrid)

Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal.

Job Summary

Oversee the marketing department pipeline and manage projects from planning through execution and completion. Work with AVP Marketing on development of marketing strategy, audience segmentation and targeted marketing tactics.

Responsibilities

• Oversee operations of 4-person Marketing Management team including project trafficking and production management for all marketing projects, from digital campaigns to collateral materials.
• Coordinate the execution of annual and incremental travel partner marketing plans and provide direction on messaging/content to maximize ROI and meet sales goals.
• Use marketing automation tools, audience segmentation and engagement metrics to reach the right consumer base with relevant messaging.
• Field project/program requests from all departments and evaluate for feasibility with AVP, Marketing.
• Define and communicate project/program scope to marketing team and coordinate efforts between designers and other team members to ensure deadlines are met.
• Collaborate with Sales, Events, Training, Technology and other Home Office departments on multi-tiered projects and implementation of new programs.
• Identify areas of opportunity for new marketing projects/programs company wide and work with AVP, Marketing to implement improvements and new initiatives.
• Proofread marketing materials and ensure consistent brand alignment and adherence to guidelines.
  
  

The items listed above are intended to provide an overview of the essential functions of the job.

This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.

Competencies

• Effective communicator, with strong verbal, written, interpersonal and professional skills for engaging with co-management, internal and external customers.
• Proven ability to lead marketing projects
• Thrives in a fast-paced, deadline-driven environment
  
  

Requirements

• Bachelor's degree in marketing/communications
• 7 years of relevant experience
  
  

Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.